As the Director of the TNF Brand Creative Studio, your primary responsibility is to ensure the smooth planning, implementation, & execution of creative strategies that align with our global Creative Vision. In this role, you will shape, enable, & operationalize our creative strategy and approach for various brand & commercial opportunities, supporting year-round priorities, including seasonal brand / product campaigns. By doing so, you will play a vital role in delivering an outstanding TNF Global Brand experience, empowering outdoor enthusiasts to pursue their passions. This role reports to the VP of Brand Creative and involves close collaboration with TNF Brand Marketing Ops and business / channel partners to effectively achieve our objectives.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Studio Director, Brand Creative

How You Will Make a Difference

What you will do:

The key point of contact for the VP of Brand Creative, in partnership with the Brand Ops team, is responsible for assessing the feasibility of broader TNF objectives within given timeframes and resources, as well as enabling cross-functional resource planning to bring those objectives to life.

Building strong relationships with brand, product, and channel partners, as well as other business stakeholders, to facilitate strategic collaboration and achieve shared goals on behalf of Brand Creative.

Collaborating with cross-functional teams to develop & refine creative strategies that resonate with our target audience and align with our brand values.

Enable strategy for high-quality global output & brand consistency.

Establish clear creative tools and enablement in support of a multifaceted global creative offence.
Monitoring and evaluating the performance of creative initiatives, gathering insights & feedback to inform future strategies
& improvements.
Assessing and enabling updated industry trends, emerging technologies, & best practices in creative marketing to drive innovation & maintain a competitive edge.

Enable and drive strategy & scope for internal and external Brand Creative projects.

Define the project goals & ensure alignment with the overall brand strategy.
Drive external onboarding processes, manage their work throughout the project, & oversee payments to ensure a successful partnership.

Optimize operational efficiency to deliver global brand objectives on time & within budget.

Manage Brand Creative team budget & oversee the deployment of funds.

Ensuring financial resources are allocated efficiently and effectively to support specific creative team initiatives. Including budget planning / resource allocation / cost monitoring / prioritization / functional accountability / evaluation & optimization / etc.

Foster team capabilities & individual talent through formal development opportunities & clear roadmaps for success.

Outline clear roles and responsibilities for all Brand Creative functions, teams, & individuals.

Create seasonal staffing plans for Brand Creative projects in collaboration with the Brand Ops in yearly / quarterly planning.

Provide support for Brand Creative Directors on priorities across brand / business while managing conflicting agendas.

Drive support for Creative leads by ensuring effective participation in wall sessions and asset matrices with the latest information.

Develop Creative team members by identifying stretch projects that provide growth opportunities. Offer coaching & mentorship to nurture their skills & help them reach their full potential.

Facilitate effective communication within the Creative team through running weekly staff meetings. During these meetings, review project priorities, share learnings, & provide updates on HR-related topics.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Possesses established strategic project management experience and the ability to work with and inspire strategic partners.
Demonstrates success as a creative thinker who understands complex issues and drives solution-oriented results.
Possesses broad theoretical knowledge or advanced knowledge of highly specialized fields and their interrelationships.
Strong understanding of footwear and apparel marketing across genders.
Demonstrates success in brand marketing, including fully integrated brand campaigns.
Exhibits success in establishing best-in-class consumer experiences, product launches, collaborations, and breakthrough consumer activations.
Strategic leader with a proven ability to recruit, retain, motivate, and develop teams, both locally and virtually.
Engages, inspires, and guides individuals and teams to drive business performance, demonstrating leadership in formal and informal settings.
Manages a diverse and creative group of individuals, leading change based on purpose and values.
Able to harness the power of a team to grow the business and deliver upon the organization's strategy.
Proficient in utilizing tools such as Wrike, Slack, Coupa, Outlook for effective communication, collaboration, and project management.
Preference for candidates with international experience.

Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range:

$155,520.00 USD - $233,280.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive:

This position is eligible to be nominated annually to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on

www.MyVFbenefits.com

and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

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