Riggs Washington DC sits on the iconic downtown corner of Penn Quarter’s 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel’s 181 guest rooms offers a playful nod to the building’s legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Café Riggs, as well as Silver Lyan – a subterranean bar from the internationally acclaimed Ryan Chetiyawardana, also known as Mr Lyan.

SUMMARY DESCRIPTION OF POSITION

The Director of Marketing, Washington, D.C. is responsible for managing the implementation of the regional marketing strategies and achieving budgeted top line revenue for both Riggs Washington DC and Lyle Washington DC. The Director of Marketing is accountable for supporting guest room, food and beverage and events revenues. The role is responsible for maximising profitability for the hotel and ensuring delivery of outstanding quality service for all customers. The Director of Marketing will work closely with the commercial team (sales and revenue) to develop strategies to maximise REVPAR and grow market share. The Director of Marketing, is further responsible for the development of the annual marketing budget, as well as ensuring forecast accuracy in conjunction with the commercial team.

More specifically, the responsibilities will include:

Key strategic head of the Marketing department, responsible for looking at the overall strategy, brand positioning and analysing all key data with the revenue and commercial teams to develop and support business for both hotels
Responsible for managing a marketing team of two
Oversee all rooms packages, digital marketing campaigns, website copy, imagery and collateral
Conceptualise and execute regular Food & Beverage initiatives and marketing activations
Complete monthly marketing reports on performance of activations and marketing activities with clear digital metrics and ROI outlined when applicable, distributing these to the rest of the senior management team
Responsible for all partnerships and programming to ensure we reach new audiences aligning with our brand pillars
Manage the PR and digital agencies, identifying areas where we can improve
Report website performance, identify improvements and develop content
Lead the team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue streams
Execute strategy and workflow of marketing campaigns to map to business needs across property, partnering with the Global Director of Global Sales, Marketing & PR
Execute strategy to support all digital and social media related activities and prioritise based on goals, performance, budget and priorities
Develop and execute Sales & Marketing strategies through preparation of annual strategic sales and marketing plans
Ensure understanding of the competitive landscape and changing customer needs to ensure property success
Final sign off and management of the marketing expense budget in line
Set departmental targets and objectives, work schedules, budgets, and policies and procedures
Monitor the standards and performance of the Marketing Team with an emphasis on training and teamwork
Maintain excellent communication and work relationships in all hotel areas and with external customers and suppliers
Ensure marketing meetings are conducted and post-meeting minutes generated
Ensure that revenue meetings are attended at all times and proactive strategy is discussed with relevant competitor intel and actions are taken where necessary
Recruit, manage, train and develop the marketing team
Responsible for staff training and development including appraisals and disciplinaries where required
Contribute to succession planning within the hotels and company
Manage and execute the digital marketing strategy for the hotels
Oversee and sign off on all social media strategies
Oversee and sign off on all partnerships and special activations
Oversee and sign off on all collateral and branding
Oversee and sign off on all newsletters and guest communications
Manage the PR strategy in conjunction with the appropriate PR teams
Manage creative agencies to ensure high standards and brand protection and direction
Take initiative to develop new approaches, markets and solutions in developing advertising, marketing and promotional campaigns

REPORTING RELATIONSHIP

The Regional Director of Marketing will report directly to the General Manager. The position is be based in Washington, D.C..

PROFESSIONAL/PERSONAL QUALIFICATIONS

It is imperative that the Regional Director of Marketing upholds the philosophy, culture, and values of the Lore Group and the hotels that this role oversees.

Qualifications:

Degree in Hospitality Management, Marketing or equivalent
Very strong analytical, financial and project coordination skills
Good working knowledge of various computer software programs (MS Office, InDesign, GMS, CMS)
Knowledge of Marketing and E-commerce

Experience:

Minimum of 4+ years in a similar position, preferably in a lifestyle brand hotel.
Previous experience managing a team in a fast-paced environment
Previous team management experience.

Skills and Knowledge

Ability to work under pressure and to tight deadlines
Good communication and analytical skills
Team player with strong and positive interpersonal skills
Ability to develop and deliver effective presentations and meetings
Solid attention to detail
Strong communication skills
Strong organization and analytical skills
Strong problem-solving skills
Effective conflict and change management skills
Good presentation and platform skills
Ability to lead others
Knowledge of relevant market regulations
Demonstrates an up-to-date and in-depth understanding of the industry
Displays ability to be decisive and able to react to unforeseen difficulties

Equal Employment Opportunity

Lore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.

Location: Washington, DC