Description

At SCP Health, what you do matters

As part of the SCP Health team, you have an opportunity to make a difference. At our core, we work to bring hospitals and healers together in the pursuit of clinical effectiveness. With a portfolio of over 8 million patients, 7500 providers, 30 states, and 400 healthcare facilities, SCP Health is a leader in clinical practice management spanning the entire continuum of care, including emergency medicine, hospital medicine, wellness, telemedicine, intensive care, and ambulatory care.

Why You Will Love Working Here

Strong track record of providing excellent work/life balance
Comprehensive benefits package and competitive compensation
Commitment to fostering an inclusive culture of belonging and empowerment through our core values - collaboration, courage, agility, and respect.

What You’ll Be Doing

The Senior Product Marketing Manager will develop and execute comprehensive and strategic marketing plans for specific services to achieve business growth objectives by achieving revenue/cost goals and providing an exceptional go-to-market strategy and tactics.

Reporting to the Senior Vice President of Marketing, the position utilizes campaign management tools, creative collaboration, and marketing strategy within a team of peers to achieve defined marketing objectives. The ideal candidate will be passionate, energetic, analytical, and both a planner and an executor. Success in this position will require leadership, critical thinking, and collaboration skills with a desire to execute marketing programs that drive growth.

Own the development of go-to-market strategy including audience insights, positioning, messaging, and reasons to believe to drive growth for our solutions
Develop marketing strategies for offerings by applying segmentation, targeting marketing mix, and channel distribution
Use B2B storytelling skills to develop key value stories and additional key content
Work closely with the product innovation management team to interpret product capabilities into market opportunities for health care, while leveraging market insights and market intelligence
Support Business Development with meaningful content and sales tools, that position our portfolio successfully and help drive sales success
Provide insights to Marketing teams for content and campaign development
Ensuring customer focus by communicating and building rapport with clients as required and ensuring the voice of the customer is reflected in work processes
Stay up to date on the competitive landscape, health care industry and technology trends to ensure the team communicates key differentiators of our products and identify opportunities for future growth
Track strategic plan and individual campaign performance to adjust the plan based on key learnings
Occasional business travel

Who/What We Are Looking For

You have 8 years or more of marketing-related experience, prior healthcare experience preferred.
You have a Bachelors degree in marketing, communications, public relations or related field; Preferred: MBA
You have experience working cross-functionally across all levels of the organization. Proven track record in driving organic growth. Demonstrated experience of successfully positioning products and/or solutions in a competitive market and growing market share.
You have proven experience and success across marketing disciplines (strategy, storytelling, segmentation, branding, digital, communications).
You have a proven track record of building (designing, executing, operationalizing, and scaling) marketing strategies and measuring their impact
You have strong communication and presentation skills and experience in a collaborative and transparent environment.
You are adept at managing multiple competing priorities and duties in a fast paced, outcome-driven healthcare organization.
You have proficiency in MS Office tools including PowerPoint, Word, Excel
Salesforce experience preferred
Prior Pardot (or similar Marketing automation tool) experience desired
Strong oral and written communication skills; highly advanced presentation and relationship building skills
Team-oriented with strong collaboration, influence, coaching and critical thinking skills
B2B storytelling skills

To Learn More About SCP Health, Please Visit

www.scp-health.com

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SCP Health is an Equal Opportunity Employer.

INDJV