Job Description:

Introduction

At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team Or Function Overview

The Siplast Strategic Marketing Team partners with Siplast stakeholders to provide customer-focused digital and traditional marketing initiatives that are tightly aligned with the market development efforts of our product and technology leaders, driving segment growth.

Summary

The Strategic Marketing Manager is a key member of the Siplast Strategic Marketing Team and will be responsible for setting the promotion and communications strategy to drive loyalty of Siplast products within defined business segments. He/she will be tightly aligned with the market development efforts of our product and technology leaders, driving segment growth within the area of focus. He/she will lead our demand creation and demand capture efforts, while supporting sales and business development efforts in the defined business segments. He/she will work to ensure these marketing efforts are strategically aligned with driving engagement and revenue. The Strategic Marketing Manager collaborates across the organization to help define strategies that support the business unit’s annual objectives as well as the longer term (3-5 year) strategy, and in doing so he/she will design marketing campaigns that create awareness, generate and capture demand, support new product launches and accelerate key business segment initiatives. In addition to defining the marketing strategy, the Strategic Marketing Manager will have direct involvement in managing the tactical execution of campaigns and product launch elements owned by marketing.

Essential Duties

Specific responsibilities include, but are not limited to:

Develop and lead execution of strategic marketing plans to support the business unit’s key initiatives and growth goals, inclusive of product commercialization support.
Generate demand through a broad mix of digital and traditional channels, and measure results against key metrics.
Coordinate with in-house Siplast or other GAF resources, and/or external resources to develop and deploy targeted campaigns, develop/execute SEO content, blog content, sales enablement tools, earned media, PR and other digital/traditional marketing tactics in support of strategic plans.
Develop annual marketing budget; responsible for managing annual spend
Monitor and analyze competitive activity as well as available third party and proprietary data to inform business strategy decisions and adjust strategies as appropriate to maximize share growth; lead market research efforts where appropriate
Support trade show activities; collaborate with Associate Tradeshow and Event Specialist, business development manager(s), and related vendors
Provide product commercialization support to defined business segments and coordinate launch efforts with various other Siplast personnel

Physical Demands

Ability to frequently work in a stationary position for long periods of time (such as sitting and/or standing at a desk)
Ability to occasionally move about to accomplish tasks or to move from one work area to another
Close visual acuity to view documents, computer screens, and files
Ability to frequently converse with and convey information to others on the phone and in-person
Manual dexterity to operate standard office equipment and keyboards
Ability to move up to 10 lbs. occasionally and up to 30 lbs. rarely

Under This Roof, We Require

Bachelor's degree preferably in Marketing, Digital Marketing or related field
Strong background and understanding of Commercial Construction and the Building Envelope
Experience in developing content to support traditional and digital marketing campaigns to specific audiences. Experience assessing, developing and executing sales enablement tools.
Process oriented in terms of project management and on-time delivery.
Strong background in Google Suite and/or Microsoft Office
Travel: up to 25%

Under This Roof, We Also Value

Master’s Degree preferable in Marketing, Digital Marketing or related field
Experience in the construction industry with architects, consultants, contractors
Strong project management skills
Self starter with attention to detail and accuracy; ability to manage multiple tasks and projects within timelines.
Some experience with Salesforce, Google Analytics and Eloqua, to enhance strategic marketing efforts
Strong communication skills - written and verbal, as well as leadership skills to lead cross-functional teams/tasks and interface with various Siplast and GAF personnel

How We Protect What Matters Most

We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
Our Family-Building benefits support the many different journeys to fertility and parenthood.
Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.

At Siplast, we believe our employees are our greatest resource. We offer competitive salary, benefits, and vacation package for all full-time permanent positions. Siplast is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know. Must be eligible to work in the U.S. without need for employer-sponsored visa (work permit).

If you are an internal employee, please do not apply here. Please click on the Careers bubble in Workday, which can be accessed via the HR Portal.