Organization- The Driskill

Summary

The Director of Sales, Events & Marketing has direct oversight of the Sales and Event operations of the hotel. Responsibilities include the Sales, Marketing and Events Budget/P&L, revenue forecasting, advertising, marketing, developing and writing business plans, and ownership meetings. Additionally, this role leads the development and implementation of both short-term and long-term strategies in all sales, catering and marketing channels to achieve hotel’s revenue goals and increase market share performance.

The Director of Sales, Events & Marketing leads sales and event managers, trainees, interns, and administrative staff. They manage recruitment and hiring of sales and event services staff, training, managing and coaching managers in their selling and servicing process in order to meet company goals and maximize hotel revenues. Must be able to train and monitor the group and transient contractual agreement process, quoting rates, sending referrals, setting traces, and the management of retention, reactivation, and acquisition accounts. The Director of Sales, Events & Marketing reports directly to the General Manager with oversight from the Regional Vice President of Sales and Events.

Duties include:

Responsible for short and long term planning and the management of Event Sales and Event Planning
Develop and recommend the budget, marketing plans and objectives and manages within those approved plans
Maintain or exceed budgeted sales and profits in all event areas
Develop and implement effective marketing plans for generating catering revenues
Experience evaluating each piece of event business to ensure business can be properly serviced
Monitor sales performance of Event Sales Managers
Ability to put together creative and innovative menus based on skills of the kitchen
Work closely with Chef on pricing specialty menus
Train, supervise and work with event staff, in order to solicit and book banquet and event functions, as well as the planning, merchandising and execution of the functions
Work closely with Banquet Manager and their team to create and ensure quality levels are being met on a daily basis as well as enhancing overall banquet set-ups
Leads event team to build long-term, value-based customer relationships that enable achievement of hotel Event sales objectives
Administer all phases of the event department, including but not limited to sales, planning, marketing, servicing and administrative procedures
Coach and counsel employees to reflect Hyatt service standards and procedures

Qualifications

Relevant Sales and Event Services experience
Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability, and ethnic backgrounds
Professional presentations skills
Prior hotel experience required, preferably in a Director role
Must be a caring leader that builds trust and engagement by cultivating genuine relationships.
Innovative thinker that will challenge business processes and concepts in order to drive results.
Must be creative and strategic in developing marketing/advertising campaigns and be managing various social media platforms
Clear, concise written and verbal communication skills
Excellent organizational and time management skills
Must be proficient with computers as well as Microsoft Word, Excel and the internet
Comfortable with sales and revenue systems/programs
Flexible to work some nights and weekends when necessary based on business and staffing needs