Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

NBCUniversal is looking for a Manager of Content Consumer Insights to design, execute and socialize content-focused primary research insights across a variety of content for brands including Peacock, NBC, Bravo, E!, USA, SYFY and Oxygen.

This position will work closely with groups across the organization – including content development, production, marketing, brand strategy, and press – to represent the opinions, attitudes, preferences, and behaviors of a wide range of consumers. This individual will be a critical player within the team tasked with executing primary research and conducting robust analysis in support of the company’s vast and varied content slate. In this role, you will report to the Senior Manager of Content and Consumer Insights, and work with stakeholders across the organization with a core area of focus on unscripted content, including docu-reality, formats, documentaries, true crime, and live events.

Responsibilities

Design and conduct custom qualitative/quantitative research projects such as online surveys, focus groups, online communities, etc., focused primarily on unscripted content (including episode tests, concept/casting tests, end of season studies, talent evaluation, etc).
Contribute to the design, development, and maintenance of new and existing research methodologies, with a focus on collaborating to integrate these tools/systems across the broader consumer insights team.
Drive innovation via a broad toolkit of methodologies and statistical techniques; conduct advanced analyses to discover the story in the data and guide strategic decisioning.
Create engaging and creative data visualization solutions in order to make survey data accessible, reliable, and scalable via reporting (specifically tableau dashboards).
Ideate and execute big-picture strategic projects, examining larger genres, themes, trends, and/or research frameworks to drive the long-term strategy of our content.
Supervise and manage research vendors/partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, and data output, and troubleshooting issues as they arise.
Manage research needs for programming and development teams. Likewise, collaborate with development, production and marketing leaders to help inform audience-building strategies, and evaluate content and creative.
Consult with internal partners on their various initiatives, drawing on overall knowledge of viewers and best practices gleaned through research.
Integrate primary insights with other types of data, pulling together findings to create an integrated narrative, and contextualizing viewer attitudes and opinions in behavioral data.

Qualifications

Basic Qualifications:

Bachelor’s Degree
4+ years in market research, ideally in a content and/or media-related field
Background in statistical analysis and/or data visualization platforms (Tableau in particular is crucial for this role)

Desired Characteristics

Strong familiarity with the TV and streaming landscape
Very strong writing skills, with close attention-to-detail
Genuinely curious and self-motivated problem solver; ready to proactively partner with other researchers and stakeholders to explore unanswered questions and develop new research initiatives
Balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings
Highly organized, with an ability to juggle multiple projects at any given time without sacrificing quality/nuance
Strong storytelling skills with experience turning data into actionable insights and socializing across different departments
Extremely strong analytic skills - not just reporting directly on what viewers say, but making linkages between answers and contextualizing in other research to “read between the lines”
Strong presentation skills, both in large meetings and day-to-day consults with internal clients and senior executives
Comfortable writing about non-primary research data sources (Nielsen, digital, social) preferred

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

:

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $85,000 - $115,000 (bonus eligible).

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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