Who We Are

At Fossil, we dare to dream, disrupt, and deliver in a better way. Our goal is simple - bring innovation, style, and connectivity to an industry ripe for change. Fossil is on a mission to revamp the way fashion accessories are done. We are committed to creating great watches, jewelry, handbags, small leather goods and wearables by investing in technology and long-term value creation. With our diverse portfolio of proprietary and licensed brands, along with department stores, specialty stores, eCommerce websites, and company-owned and operated retail stores, we are building a leading fashion- and tech-forward accessories company. Are you in?

Make an Impact

Reporting to the Director of Product Management, Global DTC eCommerce, this Product Manager will bridge our Salesforce Marketing Cloud Engineering and Global Marketing teams, enabling our largest and fastest growing marketing channels: CRM. As the driving force behind roadmap prioritization, scoping new opportunities, ROI analysis, and process management, you will be empowered to define what omni-channel personalization across e-mail, website eCommerce, customer care, and acquisition channels means for Fossil at scale across our 6 brands and 25+ regions.

What You Will Do In This Role

Liaison between engineering and business stakeholders (global marketing, eCommerce, analytics, legal) to gather insights, align objectives, and drive the CRM and personalization roadmap
Build planning and ROI analysis frameworks and ensure OKRs and KPIs align with greater digital strategy goals and revenue targets
Manage end-to-end solution implementation of omni-channel personalization projects including lead generation, e-mail (both transactional and commercial), website, customer care, third-party integrations, and post-purchase journeys.
Influence the evolution of audience strategy and activation by reporting performance of and recommending new growth opportunities that align to consumer needs to global marketing and IT partners
Manage JIRA operations: own blueprints for new features/enhancements, writing clearly translated business requirements and acceptance criteria to engineering
Define and lead working team in adopting Agile frameworks, building capacity transparency, deployment cadence, and QA process

Your Skills

You have 3+ years of technical experience with Salesforce Marketing Cloud with proficiency in email studio, journey builder, data extensions, Einstein configurations, AMPscript, and SQL Queries
You are a consumer-centric marketer who loves data and A/B testing with 2+ years of experience in email marketing, paid media, and/or brand marketing
You are an experienced product manager with 5+ years of product management experience, preferably in the retail or direct-to-consumer space
You have experience with integrating consumer data across multiple Marketing Technology platforms.
You are comfortable working in multiple Agile frameworks, including SCRUM and Kanban
You know how to optimize and improve processes while designing for scale
You are an expert in prioritization, keeping yourself, the team, and stakeholders unblocked and focused on the highest impact work

The Perks

Comprehensive benefits packages inclusive of health and well-being services
401(k) match and education on retirement planning
Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
Hybrid working schedules
Tuition reimbursement on approved programs
Fossil merchandise discounts
Career Development Programs

Accommodations Statement

We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.

#DigitalPowerhouse

Brand Name

Portfolio

Job Status

Full Time

LinkedIn Job Level

Mid-Senior Level