ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.

We’re…

The only U.S.-made infant formula to use organic, grass-fed whole milk
The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
Less spit up
Softer poops
Easier digestion
More efficient weight gain
Enhanced nutrient absorption
Longer stretches between nighttime feeds*

With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to:

Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
Up to 6% 401(k) Match to help you plan for your future.
Company equity for every employee: because when we succeed, we succeed together!

ROLE DESCRIPTION

The candidate hired for this position will be responsible for overseeing campaign execution, monitoring and reporting, to deliver on our digital customer acquisition plan. In being the primary point of contact for all agency partners, you will be responsible for ensuring stakeholders are meeting and exceeding channel goals, but also be their primary advisor to continue to optimize ByHeart’s growth marketing campaigns.

This person must be extremely organized; possessing exceptional project-management skills and is excellent at managing multiple external stakeholders. The ideal candidate will have expertise in executing and optimizing advertising on paid social, paid search, and programmatic platforms, takes a data-driven approach, but is also able to think beyond the traditional growth marketing playbook when it comes to customer acquisition.

Role Responsibilities

Support and oversee agency and partners of the day-to-day execution of all paid ad campaigns from inception through completion
Serve as main point of contact for digital marketing agency partners
Develop campaign strategy and road-mapping based on audience centric and business goals
Assist with developing and implementing strategies and process for new advertising opportunities and new products or emerging media
Understand and communicate the details of media plans to audience stakeholders, both internal and external
Conduct keyword & audience research to advise on potential incremental opportunities
Extract campaign data, generate reports, interpret, and analyze results
Maintain schedules and tracking documents for all paid campaigns, in coordination with teams
Daily monitoring of performance dashboards to ensure campaigns run effectively, and take learnings for other channels
Collaborate across the organization to integrate messaging, creative learnings and upcoming initiatives across all campaigns
Stay up-to-date with digital and social media trends and bring potential opportunities of growth to managers and directors
Participate in vetting and recommending partners and systems to enhance efficiency and performance
Provide insights and strategic recommendations for campaigns and marketing module enhancements, including any real-time personalization tactics, SEO keyword updates, etc.

Skills & Qualifications

6+ years experience in growth marketing
Exceptional project management and stakeholder management skills
Proven experience executing campaigns in platforms including Meta Ads Manager, Google Ads and programmatic platforms
Strong analytical skills with proven experience analyzing digital marketing campaigns and performing data-driven optimizations in line with KPIs (CTR, CR, CPC, Impression Share, CPA etc.)
Understanding of first-party data tracking and reporting tools (Google Tag Manager and Google Analytics a must, experience with Klaivyo, Segment or similar Customer Data Platforms a plus)
Experience working with Rockerbox or similar MTA tools
Understanding of different attribution tactics and models, including but not limited to MTA, MER, MMM, DDA, and matched market lift.
A natural curiosity to evolve a growth marketing program beyond typical DTC tactics - someone who is always looking for new channels or out-of-the box ways to acquire customers will thrive in this role.

The minimum annual salary for this position is $100,000 and the maximum is $143,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.