Brief Description

TheSenior Marketing Manager -will ensure the execution of the practice marketing plan across all SENTA ENT Practices.

Duties And Responsibilities

Work with VP of Marketing to ensure the development and execution of marketing plans specific to each ENT practice.
Develop effective and efficient marketing strategies and related tactics based on understanding of ENT healthcare practices service lines
Generate customer insights into demand barriers, call points and trends and develop strategies and related tactics aligned to the patient’s journey
Develop and execute marketing playbooks to on-aboard and ramp new providers and new clinic locations to drive brand awareness and new patient volume.
Create marketing plans that address practice priorities and high value service line support needed with Ops and Practice Management collaboration and alignment.
Develop strategy, prioritization and budget allocation at a practice level and service line level.
Identify opportunities and create marketing programs based on market and patient opportunities
Create practice programs (e.g. key messages, templates) to be localized by practice administrators and/or physician liaisons as needed
Manage marketing spend on programs and use spend effectiveness measurement to improve
Measure and report performance of marketing campaigns, gain insight and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (practice partners, business partners, peers) and external stakeholders (key industry players, agencies and vendors)

Requirements

Qualifications

Education Required:

Bachelor’s Degree, Marketing degree preferred

Work Experience

Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; ENT or Allergy Specialty experience a plus

Other

Up to 15% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities