iTradeNetwork, Inc.
Product Marketing Manager
Chicago, IL | $91K - $137K
Responsibilities
- Lead the go-to-market planning and cross-functional execution of our growing
- portfolio of products, informing and helping to decide on pricing, promotional
- activities, and packaging to drive awareness, lead generation, cross-selling and
- revenue growth-You will take on a highly cross-functional role with exposure to multiple stakeholders, working closely with Product Management, Customer Success, Marketing and Sales teams to support powerful, creative, and clear positioning and messaging of our offerings, ensuring the success of iTradeNetwork solutions
- You will hold the responsibility for developing our value proposition and positioning, effective marketing strategies and user-focused communication plans to fuel the awareness and adoption of iTradeNetwork solutions portfolio with customers and prospects
- Build the strategy and channels for evangelizing our offering: analysts, press,
- Drive the research and synthesis of the market landscape, competitive
- ecosystem, different buyer personas, and customer needs, in order to inform
- product positioning and roadmap
- Identify the crux of our value proposition and simplify the pitch to its most
- critical and resonant essence in order to scale revenue
- Lead the process for providing solutions for most effective marketing and selling
- of iTradeNetwork solutions, whether it's in the form of better sales enablement,
- competitive positioning or website messaging
- Responsible for marketing to existing customer base to drive up-sell and cross-
- Synthesize insights from vast amounts of market research, talking to customers
- and partners, and diving into competitor products to define unique selling points
- Apply cross-functional skills to work across any internal scenario to drive results,
- build processes for cross-functional collaboration with sales, product, and
- Develop and own our playbook for driving adoption of new products and
- features, working with colleagues across Product Management, Marketing, Sales
- 51-200 employees
- Logistics, Software, Information Technology, Retail, Technology, Hospitality, Food & Beverage, Software Development, Data Analytics, Information Technology and Services
- Privately Held
- Dublin, CA
- Company Specialties:
food traceability, supply chain operations, distribution, food compliance, procurement operations, sales insight, product traceability, and supply chain solutions
Company information
iTrade believes everyone deserves to know everything about their food from source to destination. With a powerful network of over 8,000 food and beverage trading partners, iTrade Network has been the leader in perishables supply chain management for 20+ years. Its end-to-end supply chain software suite simplifies the complexities that occur at all waypoints of the food and perishables supply chain. • Growers & Shippers-Improve order accuracy, ensure traceability compliance, and get paid faster when you streamline your supply chain operations, field to fork. • Manufacturers- Automate purchase order and fulfillment processes, gain real-time visibility into sales and rebates, and manage all phases of trade spend. • Logistics & Providers- Optimize loads and manage carriers, lanes and receiving zones, all on iTradeNetwork's collaborative platform. • Distributors- Distribute the right products, to the right people, at the right prices, all while ensuring the highest quality. • Retailers- From procurement to quality, streamline your supply chain operations on the world's largest food and beverage network. • Operators- Customize your procurement experience based on the criteria that matters to you most, while ensuring on-contract spend and compliance.
