Komatsu Construction
Product Marketing Manager - Forest Products
Chicago, IL | $98K - $160K
Qualifications
- University degree (B.S./B.A.) in Engineering or Business required
- Advanced degree (MBA) beneficial but not required
- Five years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experience
- Strong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required)
- Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits
- Strong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementation
- Will consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level position
Responsibilities
- The Product Marketing Manager will have responsibility for the marketing of Forestry products through product demonstrations, competitive testing and training
- The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers
- In conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plans
- Describing in detail the sales results, goals that were achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years
- Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu’s position in the marketplace
- Provide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectives
- Lead, coordinate and execute new product introduction programs
- To include, sales material, competitive comparisons, training, and sales support
- Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations
- To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and Demo Days
- Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information
- Develop appropriate action plans based on survey results
- Coordinate preparation and maintenance of marketing and advertising material for the assigned products
- To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days
- Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities
- 10,001+ employees
- Manufacturing, Construction, Engineering, Building Materials, Heavy Machinery, Heavy Equipment, Mining, Machinery, Heavy equipment
- Public Company
- Chicago, Illinois
- Company Specialties:
Contruction and Mining and Forestry Equipment
Company information
Although Komatsu started marketing its products in the 1960’s in the United States, our North American operations were established in 1970 with a fresh vision for the industry. Our goal was to become more than just a supplier of superior construction equipment. We made a commitment to become a trusted partner that could provide ongoing support to every customer. Today, Komatsu America is the second-largest, fully-integrated manufacturer and supplier of construction equipment in North America with a reputation for reliability that’s second to none. We have built a network of manufacturing plants and parts depots with approximately 2000 employees who manufacture many units in the United States to serve this market. Komatsu America Corp. manufactures and markets a full line of integrated construction equipment from the smallest compact construction size to the largest mining size. Our product line includes hydraulic excavators, wheel loaders, crawler dozers, off-highway trucks, and motor graders. All KAC groups are supported by Komatsu Parts and Service and can be financed through Komatsu Financial. ＜Parent company info> Company Name Komatsu Ltd. Established May 13, 1921 Head Office 2-3-6, Akasaka, Minato-ku, Tokyo 107-8414, Japan President and Chief Executive Officer Tetsuji(Ted) Ohashi Main Businesses Manufacture and sale of construction and mining equipment, utilities, forest machines and industrial machinery. Public website: www.komatsu.com
