Nuveen, a TIAA company
VP, Product Marketing, Global Fixed Income
Chicago, IL | $143K - $195K
Qualifications
- 5+ years of related experience required
- Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen
Responsibilities
- This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communication and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors
- The VP of Public Product Positioning for Global Fixed Income works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities
- This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally
- The position requires very close collaboration with members of product, client portfolio management and investments in order to raise awareness of our products and meaningfully grow and retain assets
- Develops and leads product-specific marketing plans and creates content across global fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact and EM debt
- As a marketing lead and subject matter expert, oversees the creation and production of global fixed income marketing collateral and product content that is aligned with business strategy and objectives
- Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution
- Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms
- Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally
- Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources
- Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content
- Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval
- Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate
- Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality
Benefits
- Base Pay Range: $142,500/yr
- $195,000/yr
- Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location
- In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)
- The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates
- Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being
- 1,001-5,000 employees
- Insurance, Financial Services, Asset Management, Wealth Management, Investment Management, Fixed Income Investments, Equity Investments, Private Equity and Private Credit, 401(k) Plan Administration
- Privately Held
- Founded: 1898
- New York, NY
- Company Specialties:
Investment Management, Closed-End Funds, Mutual Funds, Managed Accounts, Municipal Bonds, Equities, Alternatives, Global Real Assets, Alternative Investments, Taxable Fixed Income, Responsible Investments, Real Assets, and Asset Management
Company information
Nuveen is one of the world's largest asset managers, serving institutions, financial intermediaries and individual investors in more than 30 countries, providing investment expertise across the capital structure. In partnership with advisors and consultants, we create outcome-focused solutions that help investors achieve a more secure financial future. Recognized as a leader in income generation, alternative investments and responsible investing, Nuveen has award-winning capabilities that span both public and private asset classes. Our investment approach is fueled by diversity of thought and a network of specialized investment teams with independent processes and best-in-class expertise. As the investment manager of TIAA, we honor a 100-plus year legacy of service and innovation based on enduring principles established by John Nuveen and Andrew Carnegie. Inspired by their vision, backed by size and scale, and empowered by private ownership, we are uniquely positioned to contribute meaningful results -- for investors, communities, and the world we share. Disclosure: https://www.nuveen.com/social-media-information
