SamCart
Product Marketing Manager
Austin, TX | $82K - $160K
Qualifications
- At least 5 years of marketing experience at a SaaS organization in performance marketing, growth, demand gen, or digital marketing
- Experience managing high-performing team members in a variety of roles within Marketing
- Deep and working knowledge in scaling paid digital acquisition channels, including Facebook (Meta), Search, YouTube, LinkedIn and native ad platforms
- Experience hiring, training, measuring and incentivizing digital marketers and media buyers
- Superb persuasive and direct response writing experience for customer and prospect communications
- Strong analytical skills - must have the ability to turn data into optimizations across funnels
- You’re obsessed with MQL to SQL conversion rates, CAC:LTV, ROAS, etc
- Demonstrated experience owning large projects from start to finish
- Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
- Strong internal communication skills and ability to collaborate with team members across multiple departments to drive projects to completion
- Demonstrated experience in media buying
- Experience using project management tools like Notion or ClickUp
- Strong technical skills and expertise, including HubSpot, Salesforce, Salesloft and experience building lead workflows and sales routing workflows
- Start-up experience, especially early/high growth stage SaaS companies
Responsibilities
- Manage a high-performing team in performance marketing in a diversity of roles, including media buyers, affiliate marketing, and customer marketing
- Manage, analyze, optimize and scale current campaigns to increase user acquisition and drive revenue
- Work with your team to develop an acquisition strategy that focuses on acquiring MQL’s in SamCart’s target persona and advances them quickly through the lead lifecycle
- Research, test and implement new acquisition channels and methods that drive marketing and sales qualified leads & opportunities
- Deliver critical reporting and analysis to Marketing leadership on MQLs, SQLs, trials, spend and burn and key metrics driving these data points
- Manage acquisition budget, obsessing over revenue outcomes, spend, conversion CPAs, and burn
- Work cross-functionally with other teams, including Sales and Customer Experience, to ensure Marketing’s needs are met, as well as meeting the needs of other departments
Benefits
- Each team has one offsite Hub Week per quarter to collaborate with your team members (and others!) and plan for the upcoming quarter
- Diversity adds value to everything we do - We hire from and for a wide range of backgrounds and experiences to allow the team to bring their own unique ways of thinking and working to each project
- We have unlimited PTO with an encouraged 14-day minimum to empower our team members to maintain a healthy balance in their day-to-day lives
- Yay, we have 401K!
- Health Insurance premiums are covered 100% by SamCart for you +1, be it a significant other or child
- Supportive Parental leave policies for all parents
- Career growth and development are essential here at SamCart and we want all team members to build sustainable, future-proof and adaptable careers
- 51-200 employees
- Software, Retail, Marketing, Software as a Service (SaaS), eCommerce, E-commerce, SaaS, Online Payments, Online Marketplaces, Digital Goods
- Privately Held
- Founded: 2014
- Last round: Series B
- Last round: US$ 82.0M
- Austin, Texas
- Company Specialties:
Analytics, Split Testing, One-Click Upsells, SaaS, Marketing Software, Checkout Software, ecommerce, and Customer Support
Company information
An e-commerce platform for creators. You can create beautiful sites that showcase your products, convert more visitors into customers, and increase the value of each purchase. Our mission is to empower entrepreneurs with the tools they need to succeed. Used by over 22,000 people who have sold over $2.5B worth of their products.
