LaSalle Network
Content Marketing Manager
Denver, CO | $40K - $141K
Qualifications
- Bachelor’s degree in marketing, communications or related field
- 3+ years professional experience within a Content role within the software, technology or B2B space
- Experience with creating content of various forms (long-form, short-form) on various channels (social media, white papers, website, etc)
- Experience working independently in a fast-paced environment
- Experience with content management systems and marketing automation tools
- Excellent project management and organizational skills
- Must have a portfolio to be considered for the role
Responsibilities
- This person will play a pivotal role in developing and executing the content strategy across the business
- Develop and executive a comprehensive marketing strategy aligned with overall business goals
- Collaborate with cross-functional teams to ensure content alignment with product messaging and business objectives
- Create high-quality, engaging long and short-form content for various channels, including case studies, testimonials, videos, ebooks, social media and more
- Manage and oversee the content creation process, from ideation to publication, ensuring consistency in messaging and brand voice
- Work closely with subject matter experts and internal stakeholders to gather insights and information for content development
- Conduct keyword research and collaborate with the digital marketing team to optimize content for search engines
- Develop a distribution plan to ensure content reaches the target audience through various channels, including social media, email marketing and industry publications
- Monitor and analyze the performance of content marketing initiatives, providing insights and recommendations for continuous improvement
- Utilize analytics tools to track key performance indicators (KPIs) and demonstrate the impact of content marketing on business objectives
- 201-500 employees
- Information Technology, Financial Services, Consulting, Information Technology and Services, Healthcare, Engineering, Business Services, Human Resources, Accounting & Finance, Accounting
- Privately Held
- Founded: 1998
- Last round: Private equity
- Chicago, IL
- Company Specialties:
Staffing, Recruiting, Accounting and Finance, Technology, Administrative, Call Center, Human Resources, Executive Search, Sales, Supply Chain, Healthcare Revenue Cycle, Marketing, and Management Resources
Company information
LaSalle Network is a national staffing, recruiting and culture firm with business units that specialize in accounting and finance, administrative, call center, healthcare revenue cycle, human resources, management resources, marketing, sales, supply chain and technology. Since inception in 1998, LaSalle has worked with thousands of clients and placed more than 80,000 candidates in temporary, temporary-to-permanent and permanent positions. LaSalle Network has been listed on the Inc. 5000 “Fastest-Growing Privately Held Companies in America” list for 12 years, Inc. magazine’s “50 Best Workplaces,” Forbes’ "America’s Best Professional Recruiting Firms" list, Fortune's "Best Small & Medium Companies to Work For," “Best Workplaces in Consulting and Professional Services", and "Best Workplaces in Chicago", and Crain’s Chicago Business’ “Best Places to Work” list. For more information, please call 312-419-1700 or visit www.lasallenetwork.com.
