Smartsheet

Content Marketing Manager at Smartsheet in Denver, CO

Denver, CO | $0K - $0K

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Qualifications

years of experience in content marketing within B2B technology
Proven track record in content marketing strategy and content development across multiple formats for multiple audiences
Strong B2B marketing content writing and editing experience is required - content projects and or writing samples will be requested
Customer-centric mentality, ability to understand the customer's needs and challenges and translate them into compelling content
Solid foundation in copywriting for advertisements, digital marketing, and SEO
Sharp attention to detail with exceptional project management and organizational skills

Responsibilities

You'll be responsible for storytelling to brand storytellers, through short- and long-form features for demand generation campaigns, sales enablement, SEO and case studies
Concept and collaborate with the Marketing team, delivering effective and impactful copy on a multitude of projects (including email campaigns, advertising, web and in-product messaging, collateral, etc.)
Work with internal and cross-functional business owners--including Demand Gen, Channel Marketing, Product Marketing, Digital and Brand Marketing--to create metrics-driven campaigns and content
Continually refine and improve content based on feedback and analytics, A/B testing experience preferred
Partner with SEO specialists to improve search ratings and ensure content is easily discoverable
Ensure consistency in brand voice, messaging, and style across all assets and platforms
Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes
Work with external influencers, partners and internal subject matter experts to define and drive key messages for content
Be internal expert on content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs, while monitoring KPIs and content influence
Write, edit, produce and create content that inspires audiences to move throughout the buyer's journey to support lead generation goals and an integrated marketing strategy
Willingness to speak on webinars and other media formats

Benefits

For the state of Colorado, the range of starting pay for this position is between $80,000 and $100,000
HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
Equity - Restricted Stock Units (RSUs) with all offers
Lucrative Employee Stock Purchase Program (15% discount)
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Incidental Sick Leave
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to LinkedIn Learning online courses
Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)
$80K -- $100K
Editorial & Content Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications

: 1,001-5,000 employees
: Software, Information Technology, Enterprise Software, Financial Services, Construction, Technology, Software Development, Cloud Computing, Data Analysis, Computer Software
: Public Company
: NYSE:SMAR
: Founded: 2005
: Crunchbase Link
: Last round: Post IPO equity
: Last round: US$ 31.0M
: Bellevue, WA
: Company Specialties:
productivity, collaboration, achievement, innovation, effectiveness, security, work management, reporting, automation, scale, collaborative work management, and project management