Wireside Communications®
Senior Account Executive - Public Relations
MA, US | $88K - $134K
Qualifications
- 3+ years of Public Relations, Marketing, Communications experience, or related industry
- 2+ years management experience
- Bachelor’s Degree in Communications, Public Relations, Marketing, Journalism, English or related area of study
- Strong communication and presentation skills to articulate ideas to clients effectively, colleagues and team members
- Passion for creating excellent high-quality deliverables
- Strong spirit of collaboration, highly self-motivated and results-driven with a can-do attitude
- Proficient with Microsoft Office Suite or related software
- Use of tools such as Cision, Agility PR, Muck Rack, PitchEngine, Business Wire, HARO, Meltwater, or similar standard PR tools/software
Responsibilities
- Key responsibilities for this role include working closely with the senior team to help manage day-to-day operations of client accounts, execute tactics, and produce deliverables as specified in client programs
- Senior Account Executives will learn how to manage/run accounts from team members senior to themselves
- Helping in the management of an account includes the overall success of the account, along with owning the client relationship, ensuring high-quality service and results, and coaching and training team members
- Senior Account Executives are strategic thinkers, contributing high impact ideas to plans and programs
- They support in the management, mentorship and coaching of junior team members
- Senior Account Executives drive media coverage for our clients and write compelling content that reflects the clients’ voice and messaging
- Media Relations: Grow and solidify strong relationships with business, technology, broadcast and influencer media and analysts to identify and work with reporters and influencers to secure coverage on behalf of our clients
- Coach junior team members in building their media relations skills
- Content Creation: Ability to effectively develop full range of written materials including client correspondence, press releases, media pitches, briefing sheets, speaking abstracts, etc
- Review junior team members’ work to ensure client readiness
- Client Knowledge: Comprehensive understanding of the high-tech industry, as well as deep knowledge of clients’ business, and the ability to translate that knowledge into solid PR counsel and results
- Client Relations: Provide quality counsel to clients
- Manage client meetings, ensure materials for discussion are client ready
- Review client measurement presentations
- As a key contributor to projects and programs, you build trust with the client point of contact and teams; demonstrate professional conduct and demeanor; analyze, contextualize, and frame information from various sources, with a view toward development of strategic recommendations
- Account Management: Support programs and projects from kickoff through goal achievement
- Manage client calls and meetings with little supervision
- Manage both up and down, ensuring teams are meeting their deadlines and goals
- Agency Operations: Contribute to agency marketing efforts including awards and social media posts
- Participate and provide ideas to the new business process, creating baseline decks/proposals
- Provide input on hiring decisions and annual reviews for junior team members
- Coach and create opportunities for junior team members
- Track time and support general agency operational tasks
- Travel may be required
Benefits
- Flexible work arrangements available
- We offer a comprehensive benefits package that includes a competitive salary, paid time off, generous IRA contribution, health insurance, dental insurance, parental leave, and short-term and long-term disability and life insurance
- 11-50 employees
- Digital Marketing, Public Relations, Telecommunications, Social Media Management, Content Development
- Privately Held
- Founded: 2004
- Richmond, Virginia
- Company Specialties:
Company Positioning and Messaging, Product Positioning and Messaging, Strategic Public Relations Planning, Tactical Implementation of Public Relations Programs, including social media, marketing, and Advertising
Company information
Wireside Communications® is an award-winning independent strategic communications, marketing and public relations agency focused on the consumer and B2B tech sectors. As a full-service agency, we provide a portfolio of communications programs designed to effectively meet business goals. Our services include Positioning and Narrative Development, Communications Strategy and Planning, Precision, Campaigns & Events, Paid Media Strategy & Media Buying, Training & Coaching, Internal Communications. We are headquartered in Virginia with offices in Massachusetts and Germany. Employees have been given flexible work arrangements, so we are spread across the United States.
