SANS Institute
Enterprise Field Marketing Manager
Bethesda, MD | $100K - $150K
Qualifications
- Bachelor’s in marketing or related discipline
- 4-6+ years of related marketing experience, ideally in field marketing or sales enablement
- Proven experience carrying out marketing efforts and campaigns, including planning, prioritizing, and implementing strategy
- Experience partnering with sales teams and marketing at the enterprise level
- Experience with Salesforce CRM
- Highly organized and proficient at managing multiple projects at the same time
- Strong communication skills – written and oral
- You are entrepreneurial and work well in a rapidly changing environment
- You are creative, innovative, and always think outside the box
- You are metric driven and have the ability to draw insight from complex marketing data
- Confident with a dynamic and hands-on personality
Responsibilities
- SANS Institute is looking to hire a field marketing manager to be responsible for the demand generation plan for the enterprise market through a number of marketing channels including but not limited to: field marketing events, sales collateral, account-based efforts, prospect targeting, and more
- You will serve as the primary marketing point of contact that directly engages and collaborates with the field leadership and sales team and partners with them to understand their key customer priorities
- You will translate go-to-market strategies and identify opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully
- Your role as the Field Marketing Manager is first and foremost, to support SANS client acquisition with sales teams, removing barriers and empowering output
- Your support and expertise will enable SANS Institute to reach new customers through marketing initiatives, localized marketing and/or events, and executing activities that drive traffic and brand excitement
- You should have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tactics
- This position will report directly to the Director of Field Marketing for North America
- Define a specific marketing plan that supports the enterprise sales strategy
- Provide insight and enterprise-specific requirements to broader marketing teams including Product Marketing, Content Marketing, Digital Marketing and Campaigns and events
- Working with sales to analyze pipeline trends and define and track results of key actions to help address gaps or local initiatives
- Own and run account-based marketing campaigns with your sales teams and collaborate with Business Development and Inside Sales teams to accelerate new customer acquisition and expansion into current accounts
- Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
- Participate in strategizing, building and executing integrated campaigns that drive the achievement of the regional and overall SANS revenue targets
- Working with Content Marketing, Brand and Sales and engage in relevant partnerships to build and support the local cybersecurity community that helps increase our brand awareness locally
- Work closely with third parties and partners to drive awareness and lead generation
- Utilizing and tailoring campaigns developed by Campaigns & Events team as needed to deploy for your Sales team
- Assist your sales team as needed to address pipeline gaps and driving leads and MQLs
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
- Support various other marketing projects as needed
Benefits
- The base salary range for this position is between $100,000 and $150,000
- Base salary ranges may vary by geographic location and relevant experience, education, certifications, and years of experience
- There is no guarantee an offer will be at the top of the posted range based on the salary analysis
- 401(k) with company match
- Employee Assistance Program
- Supplemental Life Insurance and AD&D
- Company Paid Holidays
- Volunteer Paid Time Off
- 201-500 employees
- Information Technology, Professional Services, Technology, Consulting, Cybersecurity, Education, Internet, Information Technology and Services, Information Technology & Services, Cybersecurity Training
- Privately Held
- Founded: 1989
- Rockville, Maryland
- Company Specialties:
Information Security Training, Digital Forensics Courses, Cyber Security Training, Security Awareness Training, Penetration Testing Courses, Application Security Courses, Security Leadership Courses, Industrial Control Systems Security Courses, cloud security courses, blue team operations courses, cyber security certifications, security awareness training, cyber security white papers, cyber security webcasts, and cyber security policies
Company information
SANS is the most trusted and by far the largest source for information and cybersecurity training and certification in the world. It also develops, maintains, and makes available at no cost, the largest collection of research documents about various aspects of information security, and it operates the Internet's early warning system - Internet Storm Center.
