Recruiting from Scratch
Growth Marketing Manager
Germantown, MD | $100K - $140K
Qualifications
- Capable of executing a campaign from soup to nuts
- You can create an ad concept, work with a designer and/or automated AI tools to generate creative assets, manage campaigns set up across various ad platforms, evaluate performance leveraging data and analytics and suggest optimizations
- Must have at least 3 years of app related experience with Google Ads, Facebook Ads, Apple Search Ads and other performance marketing ad networks (AppLovin, Moloco) with a proven track record of driving installs at scale while meeting CAC targets
- Familiar with app marketing tech including MMPs, SKAdNetwork campaigns, Firebase, Google Analytics, etc
- Strong executor with a track record of driving results with finite resources while maintaining quality and managing detail
Responsibilities
- You will help our client scale up and optimize user acquisition efforts
- Strategize, execute, monitor and manage app install campaigns across multiple platforms including Google Ads, Facebook, Apple Search, affiliate networks, etc
- Develop new ad and message concepts to test and learn
- Work closely with marketing and product teams
- Manage optimization using data to achieve goals
- Manage asset proofing, testing, trafficking and scheduling to ensure accuracy, quality and on-time delivery
- Maintain documentation, A/B test results, reporting
- Flex both your creative capability and analytical skills in a test-and-learn environment
Benefits
- The salary range is $100,000 - $140,000
- 11-50 employees
- Employment, Information Technology and Services, Management Consulting, Human Resources, Staffing and Recruiting, Outsourcing/Offshoring, Professional Training & Coaching
- Privately Held
- New York, NY
- Company Specialties:
Recruiting, Talent Acquisition, and Startups
Company information
Recruiting from Scratch provides recruiting services for companies that need to hire the best talent in software engineering, hardware engineering, product design, product management, and web3.
