Jim Coleman Automotive
Marketing Manager
Bethesda, MD | $60K - $70K
Qualifications
- Ability to work in a fast-paced environment
- Ability to move ideas to action
- Excellent soft skills such as interpersonal, presentation, and collaborative skills
- Ability to manage time and juggle multiple projects
- Strong written and communication skills
- Solid understanding of website analytic tools (i.e
Responsibilities
- Plan and execute all digital marketing
- Design, build, and maintain our social media presence
- Measure and report performance of all digital marketing campaigns
- Identify trends and create growth strategies
- Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates and other pertinent data
- Collaborate with agencies and outside vendors
- Evaluate emerging technologies
- Coordinate marketing campaigns with sales campaigns
- Facilitate preparation of and print materials
- Facilitate video creation for tv and social media, and display advertising
- Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships
- Overall responsibility for brand management and corporate identity
- Manage the development and delivery of promotional and new product campaigns
- Support delivery of marketing campaigns with the lead agency
- All campaigns intended to drive customer acquisition and retention
- Marketing tactics include: email, direct mail, tv, print, online video, radio, outdoor, and social media
- Manage tactical planning with marketing strategy
- Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics
- Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources
- Perform other duties as assigned
- 201-500 employees
- Retail, Automotive, Motor Vehicle and Parts Dealers, Car Dealerships, Automobile Dealers, Automotive Services, Auto Services, Automobile Parts
- Privately Held
- Bethesda, Maryland
Company information
Jim Coleman Toyota is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington Metropolitan and Bethesda areas since the 1950s. Mr. William Coleman, the founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service. He believed that Bethesda residents and Washingtonians alike possessed higher expectations of retailers and he was ahead of his time in striving to deliver a uniquely, customer-focused car buying experience.
