Samsara
Senior Integrated Marketing Manager
Atlanta, GA | $98K - $151K
Qualifications
- 4+ years of demand generation, growth marketing or other relevant marketing experience
- Analytical skills with experience using data to drive business impact
- Be highly collaborative and have a strong track record of planning, building and managing large-scale campaigns
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
- Experience with Marketo (or other marketing automation) and Salesforce
- BS/BA degree or equivalent experience required
- Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing
- Displays strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams
- Strong writing skills and experience creating content for email, blogs, webinars, or web pages
- Has experience with ON24 or Sendoso
Responsibilities
- As an Integrated Marketing Manager, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs
- You’ll contribute towards the Growth Marketing team’s quarterly pipeline commitments while working with Product Marketing, Field Marketing, and Sales to execute high quality integrated campaigns, webinars, email nurtures, and direct mail campaigns
- Design and orchestrate campaign strategies across the full funnel, in coordination with Growth, Product marketing, Customer Marketing, and Sales teams
- Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
- Develop audience segmentation best practices, integrating them into campaign playbooks
- Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more
- Turn net-new activities into evergreen programs
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- 1,001-5,000 employees
- Logistics, Transportation, Software, Retail, Industrial Automation, Manufacturing, Technology, Internet of Things, Artificial Intelligence, Food & Beverage
- Public Company
- Founded: 2015
- Last round: Secondary market
- San Francisco, California
Company information
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a system of record that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Samsara operates in North America and Europe and serves tens of thousands of customers across a wide range of industries including transportation, wholesale and retail trade, construction, field services, logistics, utilities and energy, government, healthcare and education, manufacturing, and food and beverage. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
