Asset Living
Marketing Manager
Atlanta, GA | $95K - $147K
Qualifications
- Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals
- Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in marketing support or a similar role
- Strong written and verbal communication skills
- Knowledge of consumer/user digital experience
- Familiarity with online digital marketing platforms
- Excellent organizational skills with the ability to multitask and prioritize effectively
- Creative mindset with a keen eye for detail
- Strong analytical and problem-solving abilities
- Ability to work independently as well as collaboratively in a team environment
Responsibilities
- As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients
- In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success
- Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio
- Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio
- Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients
- Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations
- Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities
- Provides leasing and marketing training and best practices to onsite teams
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc
- to increase social media presence and drive qualified traffic to the communities
- 1,001-5,000 employees
- Hospitality, Real Estate, Property Management, Higher Education, Student Housing, Senior Living, Facility Management, Facilities Management, Multifamily Housing
- Privately Held
- Founded: 1986
- Houston, Texas
- Company Specialties:
Student Housing, Multifamily, and Campus Housing
Company information
Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U.S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.
