Denny's

Field Marketing Manager at Dennys in Remote

Washington, DC | $80K - $100K

Bachelor's degree in Marketing or related field
4 - 7 years of field marketing experience in restaurant or retail industry at the corporate or agency level
Required Knowledge and Skills Strong verbal and written communication skills
Ability to make effective presentations to solicit cooperation and support
Computer skills including PowerPoint, Excel, and Word
Sound strategic and critical thinking
Ability to understand data to formulate recommendations to achieve goals
Ability to work with Media Buying Agency and learn the Media Buying Process
Ability to meet typical overnight travel requirement of 30-40%, dependent upon home office location, or maximum total travel up to 50% inclusive of day and overnight trips

This position is accountable for executing the plan to achieve Sales and Traffic goals
Essential Functions (Key Responsibilities) Provides clear communication of national marketing programs and local marketing initiatives to company operators and franchisees
Implements and executes extensions of national programs for seamless implementation
Implements and executes advertising and promotional ideas to stem sales/traffic declines and leverage local opportunities
Guides creative, manages the execution and follows through on all local media/marketing plans
Leverages available data, key insights and creative thinking to build the brand at the local level
Identifies, initiates a dialogue and partners with local cross-promotional business opportunities
Stewards trusted business relationships with franchisees, internal cross-functional teams and outside agency peers
Implements existing and/or creates new marketing programs and executes across opportunity areas
Partners with finance to develop analysis of LSM and gleans learnings to guide future programs
Aggregates competitive intelligence related to product, promotion and price
Other duties as assigned

Company Car Eligible Telecom Allowance Full Benefits 401(k) with company match (no vesting period) Tuition Reimbursement Professional development opportunities Consistent and stable Brand growth!!
$80K -- $100K
Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications

: 10,001+ employees
: Hospitality, Food and Beverage, Restaurants, Food Service, Restaurant, Dining, Food Services, Foodservice, Fast Food, Food Services and Drinking Places
: Public Company
: Spartanburg, SC
: Company Specialties:
Breakfast, Lunch, Dinner, and Late Night