Cin7
Director of Product Marketing
Denver, CO | $135K - $150K
Qualifications
- The ideal candidate has experience working as a product marketer targeting small businesses, preferably with inventory management and/or ERP expertise, for a technology or software company
- 7-10 years of progressive B2B SaaS or software product marketing experience
- Experience in cloud, SaaS or subscription business models targeting small businesses
Responsibilities
- This is a highly strategic and high visibility role that will help Cin7 establish itself as a technology leader and guide for small business product sellers globally
- The Product Marketing Director will play a critical role in the success of our business as we believe in Product Marketing's role in deeply understanding the customers and the market
- This is the tip of the spear in developing market-driven strategies, products, campaigns, and experiences
- Work in collaboration with Product, Sales, Customer Success, and the rest of the Marketing team to develop, align cross-functionally, and help execute the go-to-market strategy in the inventory management space
- Develop the positioning and messaging for the target segments and audiences that differentiates the products and solutions in the market and clearly articulates and quantifies their value
- Drive product and solution launches, developing launch plans and associated KPIs, and orchestrating a cross-functional team to execute launch tactics
- Collateral Development and Sales Enablement
- Develop and author data/sell sheets, case studies, ROI/TCO models, white papers, customer presentations, thought leadership articles, blogs, e-books, and sales enablement materials such as FAQs, demos, competitive battle cards, and training materials in collaboration with Product, Sales, Customer Success and the rest of Marketing
- Work with the Training team to enable Sales
- Clearly define and refine the ideal customer profile (ICP), buyer personas, and buyer's journey to guide integrated campaign development
- Cross-functional SME Guidance
- Support integrated GTM by providing ongoing guidance to creative, media, communications, digital, and field marketing teams to ensure relevance and effectiveness of marketing strategies for the target segments
- Conduct market, customer, competitive, and ecosystem research and analysis to derive data-driven insights and inform strategic decisions throughout the customer lifecycle (acquisition, adoption, retention, upsell/cross-sell, loyalty)
- Provide relevant market research, competitive insights, and customer feedback to Sales, Product, and Customer Success to help inform pricing, packaging, product development and roadmap, and customer experience considerations
Benefits
- Competitive benefits, including medical, dental, vision, and 401k
- A flexible PTO policy, allowing you the time you need to recharge
- A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing
- A diverse team, where everyone helps each other and inclusion is a core value
- Frequent company sponsored events so you can get to know your coworkers
- $135,000 - $150,000 a year
- Base salary as listed above + 20% annual bonus
- 201-500 employees
- Software, Information Technology, Retail, Manufacturing, Food and Beverage, Apparel and Clothing, Beauty and Personal Care, Electronics and Electrical, Gift and Novelty, eCommerce
- Privately Held
- Founded: 2011
- Last round: Private equity
- Auckland
- Company Specialties:
Inventory Management, Point of Sale, Multi-Channel, Wholesale B2B, Warehouse Management, Integration with Quickbooks Online, Xero, Shopify and Magento, Cloud-based, POS, Retail sector, EDI, 3PL, B2B, inventory management software, and business software
Company information
Connected inventory performance from Cin7 helps growing product businesses manage less, sell more and see everything across the whole inventory ecosystem. Cin7 makes complex retail and wholesale simple with all-in-one cloud inventory, POS, EDI and 3PL. Cin7 allows you to manage all your sales channels, inventory, point of sale and supply chain in one central, cloud-based software. Cin7 offers integrations using third party logistics (3PL) interface and electronic data interchange (EDI), catering for businesses increasing trend to sell globally. Cin7 is the ultimate solution if you're looking one system to manufacture, sell, manage and fulfil. Cin7 is a fully integrated, fully capable solution that gives you enterprise level capability without the traditional costs associated with an ERP type solution. No matter how big or small your business is, Cin7 has a solution that will fit and is easily scaled to meet your needs in the future. Our verticals: Fashion & Apparel, Furniture & Showrooms, Flooring, Food & Wine Distribution. Cin7 is an affordable, easy-to-use system, licensed on a subscription basis, that allows mid tier retailers to utilize the kind of systems previously only available to retail giants like Nordstrom, Ikea or Zara. What used to cost hundreds of thousands to millions can now be affordable.
