Arrow Electronics
Product marketing manager
Centennial, CO | $117K - $143K
Qualifications
- You should be a thought leader and master storyteller who can serve as a critical translation layer between technology and the broader market
- Bonus points for experience in cloud computing and XaaS models
- A motivated self-starter who can think strategically, while also being a hands-on individual contributor who is able execute on multiple work streams simultaneously
- Someone who is expert at their craft, yet humble enough to be always curious about the perspective of others.* A winsome, thoughtful and collaborative team player who leads through insight and influence
- The ability to dive into the technical, but then effectively step out to synthesize insights into simple and compelling narratives
Responsibilities
- This strategic, global role will work closely with product management, sales and customers to better understand our target audience, the market and the competitive landscape
- You will leverage these insights to develop a content and marketing strategy for your product, as well as support creation of sales enablement materials and training, go-to-market (GTM) strategies and roadmap development
- What You’ll Be Doing : Develop deep expertise in our target markets and customer segments, becoming the go-to resource on customer pain points and aspirations
- Define user segmentation, personas and customer journey maps.* Leverage internal and external resources to gather and assimilate competitive intel and translate it into actionable insights
- Refine the value proposition and unique selling points that will differentiate our product offerings.* Leverage user research, market insights and product knowledge to create and hone the messaging framework that will communicate our value and differentiate our products effectively
- Ensure every customer touchpoint reinforces our value, helping to move prospects from consideration to customer
- Produce compelling content such as website copy, videos, blogs, webinars, one-pagers, white papers and infographics for all stages of the marketing and sales funnel
- Assist in identifying and creating impactful customer stories, including customer reference videos, testimonials and case studies
- Develop a marketing plan and partner with the broader marketing team and external resources to participate in key events, build innovative programs and develop campaigns for generating demand and nurturing leads
- Work with product management and sales to develop training plans and create sales enablement collateral, including sales decks, product sheets, presentations / videos, demo scripts and competitive battle cards
- Partner closely with product management to ensure market, customer and competitive insights are fully incorporated and prioritized in the product roadmap
- Actively participate and contribute to the creation of a comprehensive GTM strategy for your product line, including new product launches and product enhancements
Benefits
- Experience marketing products that sell through a channel partner ecosystem as well as direct to customer.*What’s In It For You : *At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job
- That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package
- Medical, Dental, Vision Insurance* 401k, With Matching Contributions* Paid Time Off* Health Savings Account (HSA) / Health Reimbursement Account (HRA) Options* Growth Opportunities* Short-Term / Long-Term Disability Insurance* And more!
- 00 - $142,780.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and / or skill level
- The pay ratio between base pay and target incentive (if applicable) will be finalized at offer
- 10,001+ employees
- Logistics, Information Technology, Retail, Manufacturing, Technology, IT Services, Consumer Electronics, Telecommunications, Engineering, Wholesale Trade
- Public Company
- Centennial, Colorado
- Company Specialties:
Value-added distribution, global supply chain management, marketing and business development support services, emerging technology solutions, IT asset disposition and value recovery, design engineering, enterprise mobility, and data center management
Company information
Enabling technology solutions that help improve business and daily life, Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers. With a global network of suppliers, engineers and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. We are a Fortune 109 company with 2022 sales of $37 billion. Our global team includes 22,000+ employees in over 220 sales locations and 43 distribution and value-added centers. We help the world’s best technology companies think “Five Years Out,” working together to innovate the next big thing after the next big thing. Are you thinking Five Years Out? Join us at careers.arrow.com.
