Interplay Learning
Product Marketing Manager (B2B SaaS)
Austin, TX | $105K - $115K
Qualifications
- Outstanding colleagues in marketing, sales, and product management who want to partner with product marketing to drive company growth and customer value
- Exceptional writer with previous product marketing experience
- Strategic thinker with the ability to execute
- Analytical mindset
- Goal-oriented self-learner
- Cross-functional collaborator
- Creative problem solver
- Experience with a B2B SaaS company or similar
- 2+ years of product marketing expertise including marketing content development, sales enablement, product management support, channel marketing, buyer journey mapping, and product GTM launches
- 2+ years of experience in developing buyer personas, product messaging, sales presentations, and marketing collateral (info sheets, white papers, ebooks, reports, eguides, sales briefs)
- Demonstrated writing skills
- Able to write about technology clearly with the ability to distill complex business and technology concepts into easily understood value statements
- Demonstrated ability to utilize data and insights to drive decisions
- Adaptive personality, highly organized and self-motivated, taking ownership and delivering results
- Demonstrated success in managing go-to-market for SaaS products
- Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States
Responsibilities
- Reporting to the Director of Product Marketing you will support efforts to refine product-market fit and identify customer value drivers to take Interplay to the next level of success!
- Identify target customers, their needs, and how products will meet those needs
- Develop value propositions and messaging materials to clearly communicate the solutions and benefits to prospective customers
- Partner with Product Management to develop product strategies and roadmaps
- Lead go-to-market strategies and launches
- Work closely with Demand Generation to ensure the product is being clearly represented and effectively positioned to the market
- Enable the sales team to effectively communicate value to potential buyers
- Be the expert on our buyers, who they are, how they buy and their key buying criteria
- Use customer insights to provide actionable recommendations
- Use competitive intelligence to anticipate changes and differentiate product offerings
- Develop high-quality content for sales enablement and external marketing / demand generation campaigns and communications
- Define success targets and optimize performance
Benefits
- Flexible work – 100% remote (forever & always) or the option for hybrid work if near Austin, TX
- Pay: $105,000-115,000 (all in cash compensation, no bonus)
- Remote-first culture and flexible hours
- Learning resources and annual learning reimbursement
- Family-friendly policies
- Generous vacation policy includes 3 weeks of PTO, 1 week Winter Break, holidays and sick days
- Medical, vision and dental insurance coverage
- 401k
- Private company stock options
- Mental health and wellness resources
- 51-200 employees
- Industrial Automation, Manufacturing, Energy, Education Technology, Aerospace, Educational Technology, E-Learning, Virtual Reality, Online Learning, Skills Training
- Privately Held
- Founded: 2016
- Last round: Series B
- Last round: US$ 18.0M
- Austin, Texas
- Company Specialties:
Professional Training, 3D Simulations, Virtual Reality, VR, HVAC, Skilled Trades, 3D Sims, HVAC Team Training, Solar Team Training, 3D HVAC Simulations, Virtual Reality Simulation, HVAC Training, HVAC Learning, HVAC Online, Online HVAC Simulation Training, HVAC Simulation, HVACR, immersive learning, e-learning, and Facility Maintenance Training
Company information
Our mission is to build better training, careers and lives for our customers and their employees in the HVAC, Plumbing, Electrical, Solar & Facilities Maintenance industries by delivering scalable and highly effective digital learning simulations. Our platform recreates life-like VR scenarios for skilled trades workers, allowing them to learn in a more engaging environment. The result is a workforce that is confident, highly skilled and ready in just a few weeks, not years. Our scalable, Comersive Learning solution compresses time from beginner to mastery – and can efficiently train hundreds of workers to be job-ready at the same time – quickly. Our revolutionary technology speaks for itself. Interplay Learning was named to the 2020 Inc. Best in Business list, won the AI Breakthrough Award for Best Use of Virtual Reality for Enterprise Applications and is an AHR Expo – Innovations Awards 2020 Winner. Welcome to the next generation of the skilled labor workforce.
