Griffin Greenhouse Supplies
Marketing Manager
Tewksbury, MA | $101K - $148K
Qualifications
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
- Strong creative, strategic, analytical, organizational and personal sales skills
- Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel
- Demonstrated successful experience writing press releases, making presentations and negotiating with media
- Experience overseeing the design and production of print materials and publications
- Computer literacy in word processing, data base management and page layout
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc
- Commitment to working with shared leadership and other members of staff
- Strong oral and written communications skills
- Ability to manage multiple projects at a time
- Approximately 5% Out-of-town, overnight travel is required
- Minimum of 7 years' experience in marketing, communications or public relations with demonstrated success
- Bachelor's degree in business, Marketing or similar area of study or equivalent years of experience in a similar position
- Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job
- To perform this job, the employee must be able to sit for long periods of time, work in front of a computer screen for the majority of the day, use the telephone for the majority of the day, and bend and reach to file records
- In addition, the employee must be able to move about the building and be able to travel via airplane and car
Responsibilities
- Summary: The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones
- They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities
- Essential Functions: Additional duties and responsibilities may be assigned or required by management
- Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services
- Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions
- Responsible for the department’s goals and financial objectives
- Work closely with Sr
- Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings
- Essential Functions – Other duties and responsibilities may be added at management discretion
- Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities
- Ensure articulation of desired image and position both internally and externally
- Responsible for editorial direction, design, production and distribution of all publications and collateral materials
- Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance
- Create and Ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones
- Plan/Coordinate and Execute Expos/Tradeshows for overall company success
- Build and Develop plan to track towards the budget for expense and income working with the Director of Vendor Relations
- Increase Social Media Engagement and help support other departments on Social Media platforms, such as HR for Job Opening advertisement and communication
- Help develop and make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the
- Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programs
- and services and the Organization’s relevance
- Maintain a climate that attracts, retains and motivates top quality personnel
- Recruit, train, support and guide qualified personnel
- Ensure effective management within the marketing, communications and public relations function, with provision for
- 201-500 employees
- Retail, Manufacturing, Agriculture, Horticulture, Wholesale Distribution, Poultry Farming, Gardening, Greenhouse Supplies
- Privately Held
- Tewksbury, MA
- Company Specialties:
hard goods, live goods, retail supplies, technical support, and controlled-environment agriculture
Company information
Griffin is a partner to horticulture professionals. Family owned and operated since 1947, we apply our knowledge, experience and resources to enhance customer success from production to retail. End-to-end solutions are our specialty. We represent the industry's leading breeders and producers, spanning seed and vegetative, bedding and potted crops, ornamentals and edibles. Our hard-goods offer includes reliable inputs and equipment to help crops thrive through all production stages. Finally, our quality retail products and accessories drive add-on sales for independent retailers, while enhancing consumer success and enjoyment. Griffin is among the premier broker-distributors in the U.S., having earned an outstanding reputation for operational excellence, high-quality products and superior customer service.
