Academic Partnerships
Product Marketing Manager
Dallas, TX | $106K - $142K
Qualifications
- Bachelor's level degree required, ideally in marketing
- 5-8 years of marketing, product and/or portfolio brand management experience, agency or direct
- Strong analytical capabilities with demonstrated history of using testing, analyzing, refining and testing methodology
- Ability to work creatively and manage multiple projects simultaneously
- Computer proficiency with Microsoft Office required
Responsibilities
- You will focus on the delivery of marketing programs and specific marketing tactics that drive interest among potential students within a defined target market leading to new enrollments and supporting the retention of existing students through graduation
- You will also be the key point of contact for the partner university's marketing team and Academic Partnerships' (AP) support teams coordinating the internal resources for marketing & enrollment plan execution
- This position will support the Sr
- Director Leader's creation and oversight of their enrollment budget and P&L management responsibilities for assigned universities
- In addition to directing and implementing a variety of marketing programs and tactics from conception to completion, the Vertical Marketing Manager will also be responsible for the university program performance analysis and providing feedback regarding performance optimization
- Develop and manage the partner university annual campaign calendar
- Actively track and optimize monthly campaigns
- Perform root cause analysis on underperformance
- Provide marketing guidance to call center operations in the areas of messaging and lead to enrollment processing to maximize contact to file complete rates
- Identify co-branding, alumni, social media and event opportunities with assigned partners and create business cases to gain partner university buy-in
- Analyze and report weekly on the impact of campaigns to budget
- Ensure all partner assets are accurate, up to date, and optimized for driving enrollments and revenue
- Partner with field sales team to identify opportunities to increase enrollments and carry ideas to execution (where appropriate)
- Serve as the primary point of contact for marketing strategy and obtain university approvals for marketing assets
- Generate and maintain competitive research by institution and program in the home state and contiguous states
Benefits
- PTO - accumulated from day one
- 11 designated holidays
- Medical - four options (including PPO and HDP)
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account (company contribution to HSA)
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- 501-1,000 employees
- Information Technology, Technology, Consulting, Education, Education Technology, Higher Education, Online Education, E-learning, E-Learning, Professional Development
- Privately Held
- Dallas, TX
- Company Specialties:
Online Program Management, instructional design, online degree programs, higher education, online higher education, online MBA, access to higher education, non-traditional students, e-learning, online classes, online education, higher ed, and online learning
Company information
AP helps power a university’s online programs. Our partners do what they do best—teach students—while we help by providing support services. In each of AP’s relationships with universities, there is a shared commitment to student success. At the same time, there is a clear delineation of roles between AP and the university partner, which corresponds to the core competencies of each.
