Mölnlycke Health Care
Marketing Manager, Antiseptics
Norcross, GA | $87K - $167K
Qualifications
- BS/MS degree in marketing or a related field
- Proven working experience in marketing, at least 3-5 years of experience required
- Success communicating through digital channels required
- Experience in optimizing landing pages and user funnels
- Solid working knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Experience with Adobe Creative Suite, particularly InDesign, Illustrator, Photoshop, Dreamweaver and Acrobat
- Attitude, drive, enthusiasm, and willingness to learn are also important to us
Responsibilities
- This exciting role will transform how Molnlycke speaks to customers in the Infection Prevention world!
- The Growth Marketing Manager will be responsible for activating the Antiseptics brand strategy for our healthcare professional and retail customers, focusing on improving and utilizing our digital channels
- This position will develop and implement a strategy for inbound marketing, lead generation, and customer nurturing, vital components of growing our acute care business, and then measure and optimize the impact of these activities
- The person in this role is expected to coordinate and aid in developing content and graphical elements for these channels
- Developing and executing inbound marketing plans targeting both B2B and B2C segments, with a focus on healthcare providers and patients through digital channels, requires a strategic and collaborative approach
- Collaborate closely with the global marketing team to understand the specific needs of Infection Preventionists and other hospital stakeholders
- Conduct market research to identify pain points, challenges, and preferences of healthcare providers and patients
- Develop engaging, informative, and relevant content for digital channels, including Marketing Cloud, websites, social media, and other communication tools
- Utilize Marketing Cloud and other marketing automation tools effectively
- Implement workflows and campaigns to optimize marketing efforts, reach the target audience efficiently, and generate qualified leads for the sales team
- Campaign Analysis and Optimization:
- Regularly analyze the effectiveness of marketing campaigns using data-driven metrics
- Optimize strategies based on insights gained, adjusting tactics to improve overall performance
- Build and present actionable business cases for innovative projects that enhance communication with customer segments
Benefits
- Competitive Base Salary, Annual Bonus, Generous 401K
- 4 weeks PTO, 4 Float Days and 1 Wellness Day
- Medical, dental and vision benefits starting Day 1 -plus Wellness Incentives!
- A Company, and Marketing team, that values YOU and your ideas!
- 5,001-10,000 employees
- Biotechnology, Pharmaceuticals, Medical Devices, Healthcare Services, Healthcare, Medical Supplies, Medical Equipment, Personal Care Products, Surgical Equipment, Hospital Supplies
- Privately Held
- Gothenburg
- Company Specialties:
O.R. Efficiency, Antiseptics, Surgical gloves, Surgical drapes, Surgical staff clothing, Custom Procedure Trays, Dressings with Safetac technology, Pressure ulcer prevention, Wound treatment, Medical solutions, Wound management, Surgical solutions, and Wound care
Company information
A world-leading medical solutions company We design and supply medical solutions to enhance performance in healthcare – from the hospital to the home. Around the world, healthcare systems and professionals are under pressure to deliver better care, to more people, for better value. They need innovative solutions they can trust. That’s where we come in. We’re here to advance performance in healthcare. So we’re always on the lookout for new ways to improve. Our focus: providing effective solutions and offering better value for money. Solutions to improve outcomes We have one purpose – to advance performance in healthcare across the world. So that healthcare professionals have what they need to achieve the best clinical, patient and financial outcomes. But different healthcare professionals have different needs. So we start by listening and making sure we understand them. Then we create solutions that are right for them and for their patients, and that are supported by evidence. We contribute to advancing performance in other ways too. By sharing knowledge about our specialist clinical areas. And by helping to shape healthcare policies and protocols to raise standards of care worldwide. We have a strong commitment to healthcare professionals. And we’re proving it every day. A global company with a Swedish heritage Customers use our solutions in almost 100 countries – and we own operations in more than 40 of them. Although we’re a global company, our headquarters are still in Gothenburg – just a short distance from the town of Mölnlycke (pronounced 'Mon-licka'). The place where the company was founded in 1849 and the origin of the Mölnlycke name.
