Noonlight
Senior Product Marketing Manager
Austin, TX | $97K - $179K
Qualifications
- The ideal candidate is passionate about the intersection of safety and technology, has an experiment-first mindset, and is excited about shaping a marketing strategy for API products
- 5+ years of Product Marketing Experience, with previous experience developing positioning and an end-to-end marketing strategy for a product(s)
- Experience with experiment design and execution to test, validate, and develop a marketing strategy
- Excellent written and verbal communication skills
- Comfortable with ambiguity, with a bias towards action
- Ability to work effectively in a fast-paced, entrepreneurial environment
- Experience supporting complex, technical products
Responsibilities
- A successful candidate will be instrumental in shaping the end-to-end marketing strategy for our B2B products, executing marketing initiatives, and ensuring alignment between product value propositions and market demands
- Live by and champion our values: Obsess Over Customers (Not Competitors), Keep it Simple, Break Dumb Rules, Take Care of Each Other, and Enjoy the Ride
- Become a product and market expert to drive thoughtful go-to-market strategies for Noonlight’s B2B products
- Educate the company, prospects, and customers on the value propositions of our products, highlighting use cases and differentiation from competitors
- Leverage an “experiment-first” approach to create and execute marketing campaigns to generate demand and drive awareness, utilizing a mix of marketing channels to reach target audiences effectively
- Conduct market research, competitive analysis, and customer segmentation to identify market trends, customer needs, and areas for product differentiation
- Use data-driven insights to inform marketing strategies and optimize product positioning
- Collaborate with sales, product, and customer success teams to develop sales enablement materials, including presentations, collateral, case studies, and sales tools
- Define, monitor, and analyze metrics for launched products and marketing initiatives to ensure strategic goals are met, using data insights to influence future strategy
- Other duties as assigned
Benefits
- Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure
- Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!
- 11-50 employees
- Technology, Mobile Applications, Emergency Services, On-Demand Services, Safety and Security Services
- Privately Held
- Last round: Feb 23, 2020
- Austin, Texas
- Company Specialties:
Personal Safety, Emergency Response, Monitoring, and Public Safety
Company information
Smart, is now safe. What began as an app focused on helping college students walk safely from point A to point B, is now a suite of emergency response APIs backing some of the smartest home, health, and lifestyle products in the IoT market. If your customer could benefit from fast, informed emergency response, or better yet, 24/7 peace of mind - whether that be sending first responders to their home when suspicious motion is detected, or to their vehicle immediately following a crash, or to their location when a seizure is detected - then let’s chat. We’re passionate, a little bit impatient (we like to move fast!), and 100% fueled by delivering real value to your customer and business. Learn more at https://www.noonlight.com/
