ezCater
Industry Marketing Manager, Corporate Solutions (Remote)
Boston, MA | $101K - $133K
Qualifications
- 5+ years of experience in marketing, with success building and scaling B2B marketing programs
- Proven experience in B2B lead generation with a focus on industry-specific campaigns
- Hands-on experience working with Sales against an enterprise-level, named account list
- Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment
- Hands-on experience managing Account Based Marketing programs
- Experience working in marketing automation tools, particularly Hubspot
- Equal parts creativity and technical prowess
- Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams
- A “figure it out” mentality that drives you to take ownership in the face of ambiguity
- You’re not afraid to fail and do better the next time
- Demonstrated ability to collaborate with cross-functional teams and to lead projects and as an independent contributor
Responsibilities
- In this role, you will be responsible for developing and executing comprehensive marketing strategies to help us achieve ambitious growth targets within a defined industry vertical
- Market analysis: Understand and interpret our market and qualitative research to understand industry trends, customer needs, and the competitive landscape
- Use insights to inform Product Marketing and our go-to-market strategies within a focus industry
- Strategy development: Collaborate with cross-functional teams to develop and implement effective messaging and marketing strategies aligned with the overall business goals
- Identify target audiences and target segments that will deliver maximum impact
- Campaign planning and execution: Develop and oversee the execution of integrated marketing campaigns, utilizing channels that include digital marketing, events, content marketing, and more to meet our aggressive lead generation targets
- Sales enablement: Collaborate with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects within an industry vertical
- Ensure alignment between marketing efforts and sales objectives
- Analytics and reporting: measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale
Benefits
- The national cash compensation range for this role is $101,000 - $133,000
- Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above
- This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance)
- You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization
- You’ll also get sane working hours and great flexibility around work/life balance
- Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon
- 501-1,000 employees
- Technology, Hospitality, Food & Beverage, Business Services, Food and Beverage, Restaurants, Cafes, Event Planning & Services, E-commerce, Events
- Privately Held
- Founded: 2007
- Last round: Series D
- Last round: US$ 100.0M
- Boston, MA
Company information
ezCater is the most trusted provider of corporate food solutions 100,000+ restaurants and caterers and 200+ million people served. ezCater’s corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands from a nationwide network of restaurants. ezCater backs this up with business-grade, best-in-class customer service and an unmatched nationwide footprint. To explore corporate food solutions or place a catering order, visit www.ezcater.com.
