System Soft Technologies
Marketing Manager, Business Solutions, Financial Services at...
Atlanta, GA | $0K - $0K
Qualifications
- years of experience in in B2B marketing programs / campaigns, ABM or marketing consulting Experience in Financial Services industry, customer and key business trends
- Ability to work with the Head of our Financial Services Practice and FinTech Product Owner(s) on crafting a scalable and competing digital narrative that can feed both our marketing channel strategy and our customer facing content for pitches
Responsibilities
- Through these campaigns, the Marketing Manager will drive brand awareness and accelerate the sales cycle by fostering prospect engagement and positively influencing customer retention
- Develop/Deploy integrated B2B marketing campaigns that drive lead generation and advancement, aligning with internal groups across the organization and partner ecosystem, including creative, inside sales and business development teams
- Design segmentation and engagement strategies to create targeted customer journeys based on sales cycle stage, persona, sub-vertical focus and/or propensity to buy
- Leverage marketing resources to create customized financial services campaigns
- Create campaign assets including thought-leadership content materials such as whitepapers, videos, eBooks, webinars, blog posts, etc
- Create sales enablement resources to ensure independent execution of campaign elements
- Develop field marketing programs to support national and regional sales and partners Create use case narratives to showcase customer success stories Conduct stakeholder mapping analysis to identify relationship gaps and areas for expanded outreach Investigate and monitor market and competitive developments to inform campaigns and business strategy Report on impact of marketing efforts on achieving business goals, providing actionable insights that better inform campaign planning and other marketing efforts Support internal marketing communications to keep employees informed of key initiatives Manage multiple programs from both strategic and high-speed tactical execution perspectives
Benefits
- $100K -- $150K
- 501-1,000 employees
- Insurance, Financial Services, Consulting, Software Development, Computer Software, Information Technology and Services, Business Process Outsourcing, Information Technology Services, Staffing and Recruiting, Outsourcing/Offshoring
- Privately Held
- Tampa, FL
- Company Specialties:
IT Services, IT Solutions, Big Data, Data Analytics, Cloud, Mobile Development, Application Development, Digital Transformation, Cyber Security, and Superior User Experience
Company information
System Soft is an IT service management company. We solve IT challenges of your limited managed IT services, which can hinder you from accomplishing technology solutions goals. We act as an extension of your IT team, providing everything from project support to complete IT consulting to future-proof your infrastructure. We invest in innovative technology solutions and methods to enhance your business agility, value and competitiveness. We focus on building long-term client relationships as your IT consulting services partner and trusted advisor. We’ve built a $136M+ managed IT service provider by understanding and predicting your unique business needs, so you can quickly achieve powerful ROI and growth, below budget. You result is competitive success. System Soft clients get access to our pool of nearly 1,000 associates with deep expertise, as well as a stable organization with more than 20 years of success and a company culture driven to anticipate your needs and exceed expectations.
