Asana
Field Marketing Manager
SF, CA | $164K - $208K
Qualifications
- 7+ years of field marketing experience, ideally for enterprise audiences
- Deep event planning and management knowledge with proven track record of successfully executing multifaceted events (both small and large scale)
- Ability to manage and scale a portfolio of multiple campaigns simultaneously, while balancing tight timelines
- Ability to build strong working relationships, lead cross-functional teams and drive buy-in from sales and marketing leadership
- Experience working with executives, high-profile speakers, and customers
- Self-starter with high autonomy, strong project management skills, and ability to adapt to change
- Knowledge of events (i.e. tech conferences) in the high-tech B2B/SaaS industry
- Working knowledge of Salesforce, marketing automation platforms, and other marketing technology tools
Responsibilities
- As the Field Marketing Manager, you will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to create and accelerate the sales pipeline
- Reporting to the AMER Field Marketing Lead, you’ll have the opportunity to work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital campaigns, experiential events, executive roundtables, ABM, etc)
- The ideal candidate will be highly adaptable, have a deep understanding of sales, make data-driven decisions, and focus on industry imperatives to further customize our marketing programs
- Develop and own the field marketing program for North America across owned and sponsored events
- Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, and reporting
- Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc
- Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, Customer Advocacy, and more
- Partner closely with revenue leaders, field sales reps, and SDRs on pre-show and post-show strategies to maximize pipeline generation
- Establish and refine repeatable processes, templates, and best practices for regional events
- Own the tracking and reporting of program results, while closely monitoring event KPIs, lead flow, pipeline creation, and ROI
Benefits
- Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission
- For this role, the estimated base salary range is between $164,000 - $208,000
- In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits
- If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role
- We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
- 1,001-5,000 employees
- Software, Enterprise Software, Computer Software, Information Technology and Services, Software as a Service (SaaS), Collaboration Software, Task Management Software, Productivity Software, Enterprise Software & Network Solutions, Project Management
- Public Company
- Founded: 2008
- Last round: Undisclosed
- San Francisco, California
- Company Specialties:
work management, productivity, project management, organization, collaboration, and digital transformation
Company information
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 131,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.
