Pathstream
Sr. Engagement Marketing Manager
SF, CA | $83K - $137K
Qualifications
- You may be the perfect fit if you are mission-driven, curious, a self-starter, a strategic thinker, and have a track record of success in marketing activation and engagement
- 5+ years of growth, lifecycle, and/or engagement marketing experience in a fast-growing startup environment
- Strong track record of growing retention, engagement, and LTV
- Highly analytical with a strong mindset for growth
- You have a strong ability to work independently and as part of a team, demonstrating stellar collaboration skills, adaptability, and a problem-solving mindset
- You 100% believe in our mission to help frontline employees advance in their careers
- You are resilient, adaptable, and comfortable creating new resources and processes needed to succeed while adapting to changing market conditions, customer needs, and internal priorities
- You ideally live within commuting distance from NYC, as this is a hybrid role
Responsibilities
- This role will be equal parts analytical and creative
- Your goal will be to provide the right information to the right people at the right time to help new Pathstream users understand, appreciate, and progress through different features and functionality of the platform
- Beyond messaging campaigns, you will also work with Pathstream customers (Fortune 1000 companies) to develop internal communications campaigns that motivate employees to engage with Pathstream
- Although this role lives on our marketing team, this is a cross-functional role, working closely with our Customer Success team to understand client context and with our Product team to build new campaigns, run experiments, drive engagement, and provide contextual and timely awareness of new features
- Work with Pathstream’s corporate clients to design launch and internal marketing campaigns that drive activation, engagement, and long-term employee success
- Lead development of our marketing campaigns and communications to drive activation and engagement with Pathstream learners - with an initial focus on email marketing and eventually expanding to include push marketing, in-app messaging, and product-led communications
- Design automated behavioral notifications and drip campaigns to onboard and activate new users and drive awareness of new features and upcoming events within our existing user base
- Establish a strong understanding of the interests and behavior of Pathstream learners, build user segments, and design marketing strategies based on unique needs and motivations across different customers, product features, and lifecycle stages
- Contribute to product experiment designs and bring back actionable learnings to inform larger product and marketing initiatives
- Own mission-critical KPIs and analyze metrics and dashboards to identify messaging and engagement opportunities for lifecycle messaging
Benefits
- Competitive salary
- Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
- Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
- Comprehensive benefits package
- 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
- Health, commuter, and parking flexible spending accounts
- Employee Assistance Program (mental health, financial health, legal support, and more)
- Free access to wellbeing apps like Ginger and Headspace
- Flexible paid time off and paid holidays
- Generous paid parental leave
- Short and long-term disability insurance
- Annual professional development budget
- Company-provided laptop
- Remote-first culture
- Life insurance (100% company paid)
- 401(k)
- 51-200 employees
- Technology, Education, Higher Education, E-learning, EdTech, Career Development
- Privately Held
- Last round: Jul 8, 2023
- Last round: US$ 38.8M
- San Francisco, California
- Company Specialties:
Education, EdTech, Career Support, E-Learning, Higher Education, Online Learning, and Career Coaching
Company information
We bring together industry-leading tech companies with higher education institutions to build and deliver education programs that prepare learners for the jobs of tomorrow. Pathstream was borne out of the observation that nearly all jobs increasingly require digital skills, specifically “platform-centric” skills on software platforms such as Adobe, Unity, Autodesk, Facebook Ads, etc. However, these high power, in-demand software platforms are hard to learn through the passive, video-based instructional approach of most online learning. Our web-based platform streams our tech partner's high-powered software and allows students to dive right into building their skills. We empower a learn-by-doing approach and eliminate the frustration of downloading and configuring new software that often pushes new learners away. We maximize professional and technical preparation by delivering foundational content within the practical, project-based context of a simulated work environment. As a result, students graduate with the skills they need to be desirable in the job market and begin adding value from their first day of hire. Pathstream’s learners not only create a portfolio of projects that demonstrates their skills, but also ultimately earn certifications from the higher ed institution as well as the relevant software platform company, ensuring their efforts translate into actual career mobility.
