Zendesk
Senior Product Marketing Manager, Competitive Intelligence
Washington, DC | $143K - $215K
Qualifications
- 5-7+ years of CI, market intelligence, sales, and/or pre-sales experience
- Technical proficiency and curiosity
- You enjoy getting into the details with software products and understand how they fit within established and constantly evolving markets
- Able to distill large amounts of information into compelling stories and presentations
- Strong analytical and critical-thinking skills, with the ability to draw insights from complex data sets
- Shown executive presence and ability to deliver compelling presentations to a wide range of audiences including executive management, sales teams, customers and partners
- Experience driving strategic programs across the business
Responsibilities
- This role is a hybrid of traditional roles in product analysis, strategy, product marketing, and sales support – requiring a mix of skills including: research, writing, positioning, data analysis and operational support
- If you have a passion for driving broad and strategic impact to the business, driving initiatives, and working cross functionally, getting up on stage and getting our business passionate about our strong position, this role is meant for you
- Conduct ongoing in-depth research and analysis on competitor go-to-market strategy and product capabilities by using a number of different sources including win/loss reports, secondary research (analyst reports, webinars, PR, etc.), and publicly available information
- Own Data and Insights delivery for the CI team; optimizing CRM data quality and analytics, win/loss programs and external market research
- Support field teams with global competitive training (in partnership with Sales Enablement), scalable self-serve competitive assets (internal and external facing), as well as high touch support on sales deals and in competitive situations with customers (present to prospects and customers if needed)
- Provide prescriptive mentorship to our sales and customer success teams through 1:1 engagement to help Zendesk win and retain every customer
- Support the delivery of regular cadence of company-wide briefings and department specific updates (Company all hands, Product Summits, C-staff meetings, Sales Kickoff, Sales & Success Training) to deliver competitive insights
- Work with cross-functional teams (e.g., Product, Marketing, Sales, Finance, and Legal) to ensure competitive insights and the CI team’s POV are incorporated into decision making
Benefits
- The US annualized base salary range for this position is $143,000.00-$215,000.00
- This position may also be eligible for bonus, benefits, or related incentives
- 1,001-5,000 employees
- Software, Information Technology, Cloud Computing, Computer Software, Internet, Information Technology and Services, Software as a Service (SaaS), Marketing and Advertising, Computer & Network Security, CRM Software
- Public Company
- Founded: 2007
- Last round: Grant
- San Francisco, CA
- Company Specialties:
Help Desks, Customer Support, SaaS, Customer Community, and Customer Service
Company information
Zendesk started the customer experience revolution in 2007 by enabling any business around the world to take their customer service online. Today, Zendesk is the champion of great service everywhere for everyone, and powers billions of conversations, connecting more than 100,000 brands with hundreds of millions of customers over telephony, chat, email, messaging, social channels, communities, review sites and help centers. Zendesk products are built with love to be loved. The company was conceived in Copenhagen, Denmark, built and grown in California, taken public in New York City, and today employs more than 4,000 people across the world.
