CentralSquare Technologies
Product Marketing Manager at CentralSquare in Remote
Sterling, VA | $0K - $0K
Qualifications
- Requirements Bachelor's degree in marketing, business or related field
- 4-7 years of relevant experience in a product marketing role
- Proven ability and passion to transform technical content into engaging, customer-facing content
- Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals
- Ability to manage multiple projects at the same time in a fast-paced environment
- Highly organized and detail-oriented
- Excellent time management skills
Responsibilities
- Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies
- Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products
- Lead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows
- Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place
- Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts
- Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc
- Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns
Benefits
- $100K -- $150K
- Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications
- 1,001-5,000 employees
- Transportation, Software, Information Technology, Technology, Education, Healthcare, Government, Law Enforcement, Geospatial Solutions, Public Safety
- Privately Held
- Last round: Series unknown
- Lake Mary, Florida
Company information
CentralSquare provides technology solutions that help over 7,500 public sector agencies deliver vital safety and administrative services to 3 out of every 4 residents of the U.S. and Canada. CentralSquare’s mission is to innovate on behalf of the public sector to create the broadest and most agile software platform to help solve some of the most pressing issues facing local governments today. More information is available at www.centralsquare.com
