Cotton & Company
Marketing Manager, Salesforce
Alexandria, VA | $88K - $162K
Qualifications
- 5 years of relevant work experience in technology services, preferably with marketing Salesforce Products or Services
- Previous Marketing experience for a Salesforce Partner a strong plus
- Bachelor's Degree in marketing or related field (or equivalent experience)
- Extensive experience in the development of multi-touch campaigns and execution of email marketing, digital advertising, content creation, SEM, sales enablement and Account Based Marketing with proven results
- Experience with Marketing Automation platforms such as Marketo
Responsibilities
- This position's priority is to drive demand for the practice and create opportunities from Salesforce
- The Marketing Manager will help leadership position Sikich as a go-to partner for Salesforce in select industries with the goal of securing joint opportunities
- Create, manage and implement impactful marketing and sales enablement programs to increase visibility and drive new business opportunities
- Determine and execute appropriate cross-media marketing mix based on target audience, anticipated reach, required tracking and follow-up
- Develop and execute demand generation strategies including content creation through multiple stages of client acquisition (new prospect, stalled in the sales funnel, etc.)
- Manage multiple marketing programs simultaneously and on tight deadlines
- Collaborate with Digital Marketing team for PPC campaigns, digital ads, landing pages and website content as needed
- Write campaign content, including email, and landing page copy, build email templates and modify existing templates that drive audience engagement
- Develop and implement marketing strategies to drive awareness and sales growth through the Salesforce ecosystem
- Create nurture programs while employing best practices using marketing automation
- Use analytics tools to track and measure the effectiveness of marketing programs
- Analyze data and key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions
- Plan and carry out events to support marketing plans and goals - both virtual and live
- Execute Account Based Marketing programs for both prospects and existing clients to increase revenue and sales pipeline
- Deliver campaign reporting, measure effectiveness, and pipeline contribution
Benefits
- Our employees enjoy expansive benefit offerings, ranging from wellness programs to our flexible time off policy
- Sikich prioritizes our employees' personal welfare; making sure our staff's health, family time and well-being are not compromised in order to further their career
- Our flexible time off policy encourages every full-time employee to take off at least four weeks for personal, vacation or sick leave
- This benefit is activated as soon as you start with the firm
- Health, dental, vision, life and accident/death/disability insurance options
- HSA employer contribution
- 9 paid holidays annually
- Flexible work arrangements
- 12 weeks of paid parental leave for the birth of your child or the placement of an adopted child within your home
- 3 weeks of paid paternity leave for fathers for the birth of their child
- 401(k) with employer contributions
- CPA bonus with 4 paid exam days & 4 paid study days
- Tuition Reimbursement
- Employee referral bonus program
- Client referral bonus program
- Pet insurance
- FORCE - our community volunteer program (each employee may use up to 4 hours of paid time annually to volunteer and make a difference in their local communities)
- 11-50 employees
- Financial Services, Consulting, Legal Services, Accounting, Government Contracting
- Privately Held
- Stuart, Florida
- Company Specialties:
Sales, Product/Broker Planning, MLS Registration, Advertising, PR, Strategy/Brand Development, Media Placement, Lead Generation, Collateral, Design/Creative, Events, and Website Design/Programming /Production, Analytics, SEO, Social Media, Market Research
Company information
Cotton & Company is a leading real estate sales and marketing firm. Cotton excels at managing real estate sales through to close while implementing fully integrated marketing solutions. Cotton delivers Internet-based data management systems, innovative advertising combined with authentic digital expertise and three decades of successful industry experience. Cotton is a full-service agency that uses an entirely new level of research and analysis, integrated with the most comprehensive marketing programs customized to meet clients' needs. Cotton & Company has had the opportunity to focus on and manage a vast and varied portfolio of real estate products, including custom estate, master-planned, multi-family, tower and resort/spa communities. Cotton & Company has also managed destination club, marina industry, tourism and corporate portfolios.
