W.E. O'Neil Construction

Marketing Manager

Denver, CO | $72K - $105K

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Qualifications

Uses effective written and verbal language communication skills
Prioritizes multiple projects and adjust work accordingly
Understands the guidelines and strategies for pursuing clients and/or projects in the AEC industry
Strong understanding of branding concepts
Should possess graphic design capabilities
Should be able to present information in a clear and concise manner
Possesses a sense of urgency and meets deadlines to internal and external clients
Capable of updating and adding new content to Cosential
Develops professionally written documents and presentations
Strong organizational skills with the ability to prioritize multiple projects
Takes initiative and strives for increased responsibility and has a desire to learn
Shows emotional maturity, punctuality, dependability, and strong work ethic
Shows the desire and willingness to progress to the Director of Marketing role and responsibilities
Thinks big picture but has a fine eye for details
Strives to improve internal and external client service
Understands of financial statements and accounting systems, including balance sheet, income statement and receivable reports
Understands insurance in Construction industry and its impact on the Construction agreement and subcontractor’s agreement
Understands basics of owner’s contract: AIA 101, AIA 111, AIA General Conditions to Contract
Works well as part of a team
Energetic and personable
Demonstrated understanding of the importance of relationship building
Four-year degree in Business Administration, Marketing, Public Relations or Communications
12+ years of marketing experience in the industry or a similar role
12+ years of experience producing proposals and marketing collateral
CPSM certification is strongly encouraged
Understands Social Media Applications
Understands and effectively uses company software programs and systems:
Proficiency in basic computer skills and programs including Microsoft Word, Excel, PowerPoint, Teams, Outlook
Proficient in Cosential or similar CRM software
Proficient in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop
Ability to navigate and organize files and folders in cloud-based platforms, such as Box.com
Demonstrated understanding of the importance of relationship-building
Well-developed time management and organization skills
Physical Demands: Performance of the required duties will require the physical ability to climb ladders and negotiate work areas under construction when visiting a W.E. O’Neil job site
Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus
Performing this job requires using hands to finger, handle, or feel objects, tools, or controls, sit, talk, and hear and stand throughout the workday

Responsibilities

The primary function of the Marketing Manager is to take the lead on all marketing, communications, and public relations strategies and ensure all internal and external communication and initiatives align with the business development strategy
This position is responsible for preparing and submitting specific RFP or RFQ responses and helps to ensure all department goals are being met
The Marketing Manager is responsible for developing the department's written and graphic content for collateral and proposal responses
This content must be completed accurately and of the highest quality
The individual in this position will oversee documents created within the department, ensuring professional appearance and W.E. O’Neil standards are met
This position will be highly focused on strategic marketing efforts, working with the Director of Business Development and Marketing on the creation and execution of marketing plans
Reporting Relationship: Reports to the Director of Business Development and Marketing
The duties, responsibilities, and attributes of the Marketing Manager typically include, but are not limited to:
Understands guidelines and strategies for pursuing clients and/or projects in the AEC industry
Prepares and leads marketing meetings to ensure coordination and prioritization of marketing efforts
Works with Business Development to provide strategic messaging for RFQ/RFP responses
Will work in conjunction with operations staff, interviewing and pulling information from them to produce marketing content
Develops content for effective company collateral
Develops content for proposals and qualifications
Develops content for effective presentations
Develops content for project write-ups and resumes for collateral
Produces valuable and engaging content and campaigns for our website and other social media outlets that support the brand
Supports efforts to achieve the goals of the company's business plan
Supports and works towards helping the team achieve company initiatives
Collects, analyzes, and distributes client feedback from surveys and debrief meetings
Oversees the maintenance of collateral information and materials used in proposals
Oversees the maintenance of the database for contacts, leads, and opportunities
Leads training for the company on marketing best practices and promotes a business development culture
Provides periodic reports and department analytics to leadership
Analyzes reports and provides input to the leadership team
Writes company stories, editorials, and press releases
Leads the strategy, creation, and implementation of the annual marketing plan
Oversees the coordination of photographers and maintains asset libraries
Manages calendar of marketing activities and pursuit deadlines
Supports and demonstrates the pursuit process
Is a brand and strategy ambassador
Reviews all marketing content and graphics and provides coaching to staff
Provides client and project opportunity research
Builds and creates strong relationships with fellow employees
Attends events in the AEC community
Builds and maintains comradery in the department, keeping the team motivated and excited to find and pursue new opportunities
Proficient in the delegation of tasks, and providing direction, training, feedback and support as necessary
Drives creativity and process
Manages the creation of proposals and all marketing collateral and efforts amongst the department
Ensures the brand management and consistency across all departments
Shows alignment with and promotes our corporate mission, vision, and values
Fits into our culture and relates to our people
Work Environment: While performing the duties of this job, the employee regularly works in one of W.E. O’Neil’s regional offices and, on occasion, may be required to visit the construction work site where the employee may be exposed to moving mechanical parts, high, precarious places, fumes, or airborne particles, outside weather conditions and risk of electrical shock

Benefits

Salary: $72,000 – 105,000

: 201-500 employees
: Construction, General Contractors, Construction Management, Commercial Construction, Building Contractors
: Privately Held
: Chicago, IL
: Company Specialties:
Commercial Construction, Interior Finish, Renovation, Additions, Conversions, Facility remodels, General Contracting, BIM, Construction Management, Estimating, Development, and Preconstruction