Vertafore
Content Marketing Manager
Denver, CO | $70K - $85K
Qualifications
- The selected candidate must be legally authorized to work in the United States
- Exceptional writing, editing, and storytelling skills
- Proven ability to create high-quality content that aligns to the right audience, purpose, and channel,
- Detail-oriented with strong organizational and project management skills
- Ability to conceptualize content visually as well as linguistically
- Able to handle a fast-paced environment and respond quickly to new opportunities and requests
- Critical-thinker and problem-solver, with excellent interpersonal skills
- Understanding of marketing and communication theory and best practices
- Solid understanding of marketing metrics with the ability to analyze data and KPIs to identify areas of opportunity and improvement
- Prior experience with marketing automation technology (ex
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) expected
- BA/BS degree in communication, English, journalism, marketing, or related field
- 4-5 years of relevant B2B content creation experience, preferably in a software or technology industry
- Travel required up to 10% of the time
- Ability to work remote with a stable internet connection on an as needed basis
- Located and working from an office location (when required)
- Frequent repetitive hand and arm movements required to operate a computer
- Specific vision abilities required by this job include close vision (working on a computer, etc.)
- Frequent sitting and/or standing
Responsibilities
- This role is responsible for content execution, assisting with content strategy, testing and using data to find new ways to engage our core audiences, researching and identifying content topics, and serving as an experienced editor and internal brand advocate
- This position is ideal for a seasoned, hands-on creator with experience producing content for diverse channels
- Create original, compelling content for a variety of channels and audiences, such as bylines, thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, emails, infographics, and other materials
- Interpret the expertise of Vertafore SMEs and thought-leaders into long-form pieces, presentation topics, pitch topics, and other assets as needed
- Translate complex and technical concepts into accurate, easy-to-digest, audience-forward assets
- Manage content projects from idea through publication, and deliver work within time, budget, and resource expectations
- Be a content, brand, and messaging advisor for the Marketing organization
- Serve as a representative on cross-functional teams, as assigned
- Manage content KPIs and metrics to gauge effectiveness and make improvements
- Facilitate appropriate stakeholder approvals and integrate feedback to ensure content meets goals and expectations
- Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related content strategies
- Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content
- Employee Assistance Program (EAP)
Benefits
- Pay Range: $70000 - $85000 / year
- Medical, vision & dental plans
- Short Term and Long Term Disability
- Pension Plan & Employer Match
- Maternity, Paternity and Parental Leave
- Employee and Family Assistance Program (EFAP)
- Education Assistance
- Health Savings Account & Flexible Spending Accounts Options:
- Health Care FSA
- Dental & Vision FSA
- Life, AD&D (Basic & Supplemental), and Disability
- 401(k) Retirement Savings Plain & Employer Match
- Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
- The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics
- Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout
- The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance
- 1,001-5,000 employees
- Information Services, Software, Insurance, Information Technology, Enterprise Software, Finance, Financial Services, Professional Services, Technology, Software Development
- Public Company
- Founded: 1969
- Denver, CO
- Company Specialties:
SaaS, connectivity and rating, artificial intelligence, machine learning, data, analytics, agency management system, insurtech, insurance, and insurance distribution
Company information
We believe insurance is about relationships. And technology should only make them stronger. We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today. Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust. Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating. Quite simply...we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry. Vertafore. Powering your possible.
