Front Porch Communities & Services
VP Sales & Marketing
Glendale, CA | $117K - $254K
Qualifications
- The employee is regularly required to walk, sit, talk, hear and use hands in a normal manner
- The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
- Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision
Responsibilities
- Under the direction of the Chief Advancement Officer, this position is responsible to provide strategic and tactical leadership in the achievement of sales and marketing activities for Front Porch
- Through well planned and executed policies, programs, campaigns, and initiatives, this position leads the team to connect with prospective residents and achieve maximum sales volume, census and occupancy for market rate communities
- Direct the work of the marketing team, inspiring creativity in planning and implementation of media planning and placement, creative services vendor recruitment and supervision, collateral and direct mail development, digital advertising, social media promotion, and management of all relevant external strategies
- Constantly review and update the Front Porch communities value proposition (Identify the specific problem; articulate how to solve the problem; and communicate quantifiable benefits of the solution) through product, price, promotion and quality of the offering analysis
- Research and evaluate market conditions recommending timely strategic updates to achieve effective sales activity
- Analyze marketing results and sales activity against budgeted goals, collaborating with the marketing staff and the Divisional Vice Presidents to allocate resources to overcome challenges and achieve goals
- Assess the pricing structure for each community regularly to assure value and competitive standing
- Work collaboratively throughout the organization to identify opportunities for marketing and sales and propose effective solutions
- Direct and evolve the methodology for integrated marketing and sales plans to enhance Front Porch’s occupancy, ensuring that the methodology and plans are aligned with Front Porch’s overall business strategy
- Assure that community sales and marketing teams are trained and held accountable to standards, metrics, policies and procedures
- Supervise the recruitment, training, and evaluation of department staff and training and evaluation of agency partners through coaching, counseling and providing feedback
- Develop and manage a culture of engagement and hospitality throughout Front Porch by influencing and training all staff how to participate in marketing and sales, and contributing to initiatives that help to build trust and retain residents
- Perform all other related duties as assigned
- 1,001-5,000 employees
- Healthcare Services, Healthcare, Senior Living, Assisted Living, Memory Care, Assisted Living Facilities, Retirement Communities, Senior Living Communities, Home Healthcare Services, Elder Care
- Nonprofit
- Glendale, CA
- Company Specialties:
retirement communities, memory care, assisted living, independent living, skilled nursing, affordable housing, and aging technology
Company information
Front Porch is a dynamic not-for-profit organization, dedicated to empowering individuals to live connected and fulfilled lives through community and innovation. In support of this vision, Front Porch provides quality, accessible and affordable human services to approximately 7,500 residents in 19 senior living and 32 affordable housing communities. Other programs and services connect more than 10,000 participants throughout the country. Learn more at frontporch.net.
