Expedia Group
Sr. Product Marketing Manager at Expedia, Inc. Austin, TX
Austin, TX | $146K - $190K
Qualifications
- We are looking for a strategic product marketer who is skilled at understanding the market, trends, and competitive landscape, and takes a data-driven approach to problem solving
- You know how to create impactful go-to-market strategies to drive awareness, engagement and adoption and are skilled at building powerful narratives around products and experiences that resonate with the target audience
- 8+ years of experience in Product Marketing, Strategy, Competitive Intelligence ideally in B2B technology in an enterprise setting
- Proven experience in product marketing, with a focus on competitive and market intelligence
- Strong analytical skills with the ability to extract actionable insights from complex data
- Experience with competitive research techniques and tools
- Ability to collaborate effectively with cross-functional teams
- Excellent communication skills, able to create an impactful narrative which convinces both internal and external audiences
- Ability to multi-task and enjoy working on various initiatives
- Ability to function with ambiguity and passion for unraveling complexity
- Willing to learn and eager to collaborate, always ensuring you bring your peers along the journey
Responsibilities
- You will be working closely with stakeholders and leaders across the company, including Strategy, Product, Sales and Marketing teams
- You will provide leadership and deep expertise to a number of areas and interface regularly with executive leadership to provide insights and recommendations
- Conduct in-depth analysis of competitors' products, strategies, and market positioning
- Consolidate external data sources, market insight to size addressable markets, key segments and estimate market shares
- Consolidated internal insight on Partner needs and trends, working with research and commercial teams
- Provide timely insights and recommendations to internal teams and help create an insights driven culture
- Track and monitor competitor announcements, product launches, and market moves
- Stay up-to-date with industry trends, customer preferences, and market dynamics
- Define strategies and objectives for new product and feature launches
- Provide input on product direction grounded in partner needs and data and help shape the roadmap
- Craft core, benefit-based product positioning that helps partners understand the value of our products
- Create compelling sales and marketing materials to support launches and product growth
- Secure alignment with leadership by getting regular input as well as effectively communicating the strategy, plan, and execution of deliverables
- Coordinate go-to-market activities with a diverse cross-functional team
- Product development and commercial input
- Share competitive insights to help shape product roadmaps and prioritize features
- Share commercial insights to help define commercial strategy and focus area
Benefits
- The total cash range for this position in Austin is $146,000 - $190,000
- Employees in this role have the potential to increase their pay up to $233,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
- The total cash range for this position in Chicago is $138,500- $180,000
- The total cash range for this position in Seattle is $146,000.00 to $204,500.00
- Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience
- Pay ranges may be modified in the future
- Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program
- To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership
- 10,001+ employees
- Digital Marketing, Software, Information Technology, E-Commerce, Technology, Hospitality, Travel & Tourism, Software Development, Hospitality and Tourism, Internet
- Public Company
- Seattle, WA
- Company Specialties:
Technology, Travel, Ecommerce, Sales, Hotels, Big Data, Mobile, Business Development, SEO, SEM, Hospitality, and Airfare
Company information
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides. We create transformative tech that enables unforgettable experiences for all travelers, everywhere. Our trusted family of brands are known and loved by millions, and we power more trips than anyone else. To learn more about our vision of a more open world through travel, visit www.expediagroup.com. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs.
