Motive
Marketing Operations Manager (Individual Contributor)
Austin, TX | $117K - $201K
Qualifications
- 7+ years experience in marketing operations role with the above experience
- Expertise with lead routing and lead scoring tools
- Working knowledge of ABM tools such as 6Sense and Demandbase
- SQL (working knowledge as beginner or intermediate)
- Strong quantitative mindset with the ability to synthesize data, summarize technical issues and solution creatively
- Well organized, self-driven individual who has experience driving internal processes
Responsibilities
- We are looking for a Marketing Operations Manager (individual contributor) who would be responsible for funnel management at Motive
- The focus of this position would be to develop, design, and implement an optimized lead & account management strategy across all GTM segments
- This role would work cross functionally with a variety of GTM teams to optimize business efforts by helping to implement processes and tooling solutions and ensuring the necessary data is both available and accurate
- Continually optimize lead funnel conversion and sales efficiency through experimentation of scoring and lead assignment, including different MQL types and signals
- Be responsible for all aspects of lead & account scoring, supporting routing, and handling monitoring
- This includes identifying any issues, implementing solutions, and developing a system to monitor the entire funnel
- Contribute to the design of GTM systems to better serve the needs of Sales, Customer Success and Marketing
- Own the execution of key cross functional funnel initiatives - design solutions manage timelines, define strategy and partner on implementation and documentation
- Partner with Sales Enablement to develop, optimize, and deliver change management for the GTM team on Sales Processes/Methodology/Playbooks
- Provide ad hoc support related to Funnel tooling and processes; manage custom requests, questions and issues
- 1,001-5,000 employees
- Transportation, Software, Information Technology, Enterprise Software, Cybersecurity, Computer Software, Telecommunications, Internet, Information Technology and Services, Computer Networking
- Privately Held
- Founded: 2013
- Last round: Series F
- Last round: US$ 150.0M
- San Francisco, California
- Company Specialties:
Electronic Logging Devices, Fleet Management, Vehicle GPS Tracking, Driver Vehicle Inspection Reports, IFTA Reporting, Electronic Logs, and Dashcams
Company information
Motive, formerly KeepTruckin, builds technology to improve the safety, productivity and profitability of businesses that power the physical economy. We serve more than 120,000 businesses, across a wide range of industries including construction, field service, agriculture, trucking and logistics, delivery, and more. At Motive, we are committed to building a company that creates products customers love and fostering a culture that enables people to do their best work. We are looking for people from all backgrounds who want to make an impact on the millions of businesses that power the physical economy. Please visit gomotive.com or email us at feedback@gomotive.com for more info.
