Fine Fettle

Marketing Director

Decatur, GA | $98K - $180K

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Qualifications

You have a proven track record developing and executing successful marketing strategies, with hands-on experience in state-specific marketing, you possess a nuanced understanding of cannabis markets
You have exceptional communication and interpersonal skills
Your strong analytical and financial skills empower you to measure success effectively, manage budgets, and make data-driven decisions
You thrive in a fast-paced environment and are able to manage multiple projects with tight deadlines
Minimum of 5 years of marketing experience, with at least 3 years in a regional or state-specific role
Proven success in developing and executing multi-faceted marketing strategies in the cannabis industry
Strong understanding of market dynamics and consumer behavior within the cannabis industry
Exceptional leadership qualities, with experience managing teams directly or indirectly
Ability to work collaboratively across different departments and effectively communicate with various stakeholders
Located in Georgia, preferably Atlanta area
Must be willing to travel regionally as the job requires
Strategic Thinking: Demonstrated ability to develop state-specific marketing strategies that align with overall company objectives
Collaboration: Strong interpersonal skills and a knack for building positive relationships across teams to ensure alignment and effective execution of marketing plans
Team Leadership: Skilled in directly managing Field Marketing Associates, fostering a culture of open communication, and supporting the team's growth and performance
Project Management: Exceptional organizational skills with the ability to manage multiple projects with tight deadlines effectively
Communication: Strong written and verbal communication skills, capable of conveying complex information in a straightforward, compelling manner to a variety of stakeholders
Financial Oversight: Experience in budget planning and management, with a focus on delivering high-impact projects within budget constraints
Analytical Skills: Strong ability to analyze data to track performance, identify trends, and inform future strategies
Adaptability: Ability to respond quickly to changing priorities and market conditions, while maintaining a high standard of work

Responsibilities

The Marketing Director plays a pivotal role in the regional marketing strategy, coordination, and execution for Fine Fettle
As a regional expert understands the unique marketing needs and nuances of their designated state-and collaboratively plans, develops, and implements tailored strategies to drive growth, customer engagement, and brand awareness
Customer Acquisition: Take charge of customer acquisition initiatives and associated metrics
Manage Events, Partnerships, and Sponsorships to foster
community engagement and generate leads
Voice of the Consumer: Act as the internal voice for Georgia consumers
Provide monthly listening reports to Corporate Marketing and the Georgia Team, keeping them informed about consumer feedback and market trends
B2B Marketing: Oversee B2B marketing initiatives and craft "client journeys" for Physicians and Pharmacies
Collaborate with the Sales team to develop wholesale programs and supporting materials for Pharmacy clients
Identify opportunities to drive success in both sell-in and sell-through strategies
Retail Collaboration: Partner with the Retail team to devise promotional programs and in-store activations tailored to meet state and store-specific sales
Regularly visit Fine Fettle dispensaries to ensure merchandising and service elements align with brand standards
Corporate Marketing Collaboration: Collaborate with the Corporate Marketing team to develop and execute marketing campaigns
members for social media management, content calendar planning, and systems/platform management to track success
State-Specific Campaigns: Lead the development and execution of state specific campaigns, including but not limited to New Store Openings, Patient Registration, and Promotions
Offer support for Corporate Marketing initiatives such as Product Launches
3rd Party Agency Management: Select and manage third-party agencies to complete project-specific Statements of Work (SOWs) when location or capacity constraints hinder the in-house corporate marketing team from providing services
Track key performance indicators (KPIs) for Georgia Marketing, such as Leads, New Customers, Conversion Rates, etc
Oversee the creation and distribution of a monthly Marketing Metrics Report and 'Listening and Insights Report'
Completes assessments following each campaign or initiative led by the GA Marketing team
Budget Management: Manage the Georgia Marketing budget and actively participate in the Annual Operating Plan (AOP) process

: 201-500 employees
: Food & Beverage, Pharmaceuticals, Healthcare Services, Healthcare, Wellness, Food and Beverage, Personal Care, Nutrition, Fitness, Wellness and Fitness
: Privately Held
: Newington, Connecticut
: Company Specialties:
medical marijuana, retail, pharmacy, connecticut, ctmmp, cannabis, cultivation, mass, and georgia