Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

New Business:

As the Director, Growth + Marketing at Digitas Health, you will help shape the agency's narrative and driving new business initiatives. Your responsibilities include:

New Business Development:
- Lead the development of new business pitches, contributing to the process and story creation.
- Orchestrate pitch rehearsals, ensuring a cohesive story flow, polished individual talk tracks, and understanding of client expectations.
- Take initial intake calls with prospective clients, effectively presenting DH's capabilities.
- Guide the opportunity assessment process, partnering with agency leadership on go/no-go decisions and proposing PH/Groupe-level solutions if DH declines.
- Manage client communication throughout the pitch process, establishing relationships with procurement and agency contacts.
- Challenge the strategic direction of pitches, pressure testing story flow and creative direction.
- Flex as an account/strategy leader when needed and participate as a pitch team member presenting to prospective clients.
- Be the final approval person, ensuring all pitch elements align with DH standards.

Marketing and Communications Department:

Internal:

Meet monthly with shared service leads to identify and develop marketing materials reflecting the new DH narrative and branding.
Create a repository of assets, including the latest files and logos.
Develop internal materials such as email blasts, event updates, award submissions, employee spotlights, and more.

External:

Maintain oversight of social strategy and content calendar development, ensuring understanding of overall brand strategy, messaging, and timelines.
Work with the EVP to develop the initial thought leadership strategy/content calendar and lead execution across channels.
Keep a pulse on industry events/trends and identify opportunities for thought leadership pieces.
Manage yearly award submissions.
Collaborate with PH communications to develop and coordinate communication strategy and implement media plans.
Manage yearly congress/conference planning and attendance.

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience (at least 7years) in marketing, business development, and new business pitches, preferably in the healthcare or related industry.
Strategic thinking, creative problem-solving, and communication skills.
Demonstrated ability to lead cross-functional teams and work collaboratively in a fast-paced environment.
Proficiency in Microsoft Office Suite and marketing tools.

Additional Information

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $117,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/22/2024.