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Additional Job Details

Location (Time zone preference)

PST preferred, but and time zone willing to work close to pst hours (up to about 4p pst)

Duration is there a possibility of extension or conversion?

6mo. Yes, possible to extend/convert

Role

This role will be to provide leave coverage for our Digital Marketing Program Manager of Personalized Lifecycle Marketing. With their team leader will lead initiatives such as:

" Building and consulting on key customer journeys and triggers:

" Triggers that ensures optimal customer entry into the digital journey with tailored customer onboarding journeys

" Shopping Journeys that drive greater ease for customers shopping: Predicted next customer purchase trigger and meal inspiration, Speaking to them when they are actively shopping.

" Post Purchase: Triggering relevant communications right after they shop

" Consulting on critical triggers around specific business needs and shaping the design / guidelines around setting it up for success within the broader customer journey (i.e. driving ecommerce trial, ecommerce churn etc.)

" Innovate on dynamic content capabilities for email and partner with Channel Engagement lead to drive scale.

" Expanding how we win against key customer personal moments tied birthdays and other celebratory moments ex: graduations, anniversaries, etc. Future state, expand to win key moments in their lives: Health plans, lifestyle changes, new parents, back to school, etc.

What we are searching for We believe the successful candidate has these qualifications and experience:

" Growth mindset / Adaptable able to see the goals we must achieve and is able to adapt along the way. Able to be nimble as changes are surfaced to flex to changing business

" Strong Results Orientation able to always be focused on a goal (better CTR, speed to market, etc.) and is able to iterate for growth.

" Leading Change really fosters a climate of experimentation and pushes / shapes our organization to lead into innovation that sets up for the future.

" Executive Image Communicates with confidence and steadiness during difficult times; adapts readily to new situations

" Strategic Planning able to create the long term objectives and deliver on tangible growth. Able to set expectations and push hard for change to deliver on critical areas of impact.

" Competencies: A strong understanding of how our channels, product, and stakeholders work.

" Required experience: 7 years of experience in marketing related roles, with focus on retail and CRM channels for 3-5 years.

Top 3 MUST have skills

Marketing experience, ideally with Omni-channel and personalization

Project Management (ability to run project end to end)

Ability to quickly learn and adapt, as were hoping to find someone who can add value quickly

Top 3 Nice to haves (Not required for the role, but will make a candidate stand out)

Lifecycle marketing experience

Salesforce (SFMC) experience

Personalization experience (marketing or technical)

What projects will they be brought on to support?

Lifecycle Marketing & Journey planning

Personalization strategy and campaigns

Loyalty and other ongoing marketing campaign support

New platform onboarding and planning for journeys

Day to day break down

Ongoing team meetings

Planning and execution sessions with teams

Campaign execution (brief, creative reviews, authoring, launch prep)

Technical planning for personalization, journeys

Will travel be a requirement?

No

Candidate value proposition

Youll be an integral part of bringing key personalization features and lifecycle journeys & moments to life, to improve our customer relationships and outcomes

Education (Is there a degree requirement? Would you like to see certifications? Is there specific systems or software that they need to be familiar with?)

BS preferred, SFMC or Adobe or agile certs are nice to have