About The Role

As the Lifecycle Marketing Manager, you'll play a pivotal role in shaping our customer retention strategy from the ground up. This is an exciting opportunity to join our dynamic team and make a direct impact on our growth trajectory. You'll have the autonomy to develop and execute targeted retention campaigns across multiple channels, driving revenue, engagement, and customer lifetime value. If you're a results-oriented marketer with a passion for data-driven insights and a knack for driving growth, we want to hear from you.

About The Company

Founded by industry veterans with a track record of success, our startup is poised for rapid growth and disruption in the market. We're driven by a passion for delivering exceptional experiences to our customers and are committed to pushing the boundaries of what's possible.

What You'll Be Doing

Strategic and executional owner of customer retention marketing responsible for building email, SMS, app and loyalty programs from the ground up.
Develop customer segmentation and design lifecycle marketing journeys to drive targeted retention campaigns that increase revenue, engagement and lifetime value.
Evaluate, implement and optimize marketing automation tools to scale campaigns efficiently.
Establish KPIs and continuously utilize data-driven insights to refine and improve performance.
Regularly report on retention metrics to key stakeholders.
Develop and maintain a consistent testing pipeline; analyze results and move quickly to implement findings that unlock growth opportunities.
Assist in developing attribution models to measure the impact of multi-channel campaigns on overall business success.

What You’ll Have

2-5+ years of eCommerce lifecycle marketing/retention marketing experience
Thorough understanding of channel-specific targeting and general best practices
Proven hands-on expertise in utilizing CRM tools to create and execute effective lifecycle marketing campaigns.
Exceptional analytical skills, including managing operational KPIs and uncovering data-driven insights.
Performance-obsessed mindset; continuously strives toward individual and business growth.
Experience with messaging automation platforms similar to braze, salesforce, customer.io

Location:Chicago, Hybrid (Downtown office 3 days/week)

Interested? Apply immediately, as we will begin interviewing soon!