Hybrid near Boulder, Colorado or Remote within the United States

About our Company:Foresight Diagnostics is an early-stage, venture-backed molecular diagnostics company that is developing non-invasive cancer detection technologies to improve the lives of patients worldwide. Our portfolio of cell-free DNA based liquid biopsy tests are rooted in novel and proprietary methods developed at Stanford University. Our approach enables the earlier detection of smaller tumors, leading to more personalized and effective cancer treatment strategies for patients. We have deep expertise in molecular biology, bioinformatics, and Next Generation Sequencing (NGS), and maintain a dynamic, fast-paced work environment with significant opportunities for high-impact contribution and rapid professional growth. Foresight Diagnostics is headquartered in Aurora, Colorado.

About the Role:Foresight Diagnostics is looking for a Product Marketing Manager to work with the VP of Marketing and newly formed commercial team to deliver the strategy and execution of Foresight’s digital marketing, website, conferences, and martech operations. This role will be integral to establishing a strong marketing foundation for our commercial products (our PhasED-Seq ctDNA-MRD platform) and our corporate brand. The ideal candidate comes with prior experience in product marketing, marketing communications, or digital marketing in order to operate independently in a fast-paced environment, and has a strong interest to lean more heavily into building a marketing technology stack (e.g., CRM, website platforms, analytics) and our digital/online brand presence, including owning the re-launch of the corporate website.

What You Will Bring:

4+ years of experience (or 2+ with MBA) in product marketing, digital marketing, marketing communications (including agency experience) or brand management
Ability to manage multiple projects and deadlines independently
Demonstrated cross-functional collaboration, with examples of working in matrixed or multi-functional teams
Strong copywriting skills; able to share examples (e.g. web copy, brochures, blogs)
Experience with collecting, reporting, and visualizing metrics using Google Analytics or similar platforms
Experience with CRM tools such as SalesForce or HubSpot
Bachelor’s Degree in Business, Marketing, Communications or related life sciences field; MBA or advanced degree a plus

Preferred Skills:

Prior experience at life science company
Experience with Adobe InDesign, Canva, or other design software/tools

What You Will Do:

In partnership with VP of Marketing, set annual product and digital marketing strategy, track KPIs, and recommend tactical executions, including the identification of improvements or tactical shifts regularly in response to customer and competitor dynamics
Lead the strategy and execution of a new corporate website, including managing website agency partners, setting the creative direction, and coordinating content and assets across cross-functional teams
Research and identify web content strategies to the marketing and medical affairs team to enhance SEO, traffic, and lead generation
Own, maintain, and execute marketing calendar across all channels in partnership with Med Affairs, Business Development and HR/Recruiting to drive business objectives and functional goals
Develop and manage email marketing and automation, utilizing CRM platforms to build our organic audience, drive customer engagement, and optimize performance (e.g., A/B testing)
Manage our social media platforms including our activity and engagement on LinkedIn, Twitter(X), and YouTube
Lead the organization, planning, and execution of key congress attendance (e.g., ASH, AACR, ASCO) and events (e.g., customer receptions, symposia)
Identify, track, and analyze metrics to evaluate marketing channel performance and recommend improvements
Manage and track budget for technologies and vendors utilized in scope of role

This role is offering a salary between $115,000-135,000, and is eligible for equity offerings.

Foresight offers benefits including paid vacation, sick time, and parental leave (if applicable), alongside medical, dental, vision, life, disability coverage, flexible spending accounts, and a 401k with company match.

The application deadline for this position is March 30, 2024

You will be working on interesting problems with extremely high impact. We promote the professional development of our employees and will encourage upward mobility within the company for high performing employees. Foresight Diagnostics is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.