At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Customer Data & Strategy team at YETI is a centralized data strategy, reporting, and insights team made up of analysts, researchers, and data scientists. Our job is to help YETI use data, thoughtfully and deliberately, to drive decision-making and experience design.

The Customer Analytics, Data Analyst is responsible for identifying and communicating data insights that improve our understanding of consumer behavior. This role will define and execute customer analytics programs and initiatives that provide accessible ongoing reporting as well as targeted analysis and insights discovery related to who our customers are and what, how, and where they buy.

Specifically, you will be responsible for data reporting related to customer analytics. You will ensure overall data fidelity -- in partnership with our data warehouse team -- and that we have the right level and granularity of data across different reporting mechanisms (e.g. Tableau, scheduled reports). This will include meeting with stakeholders regarding new reporting or research needs, gathering requirements, writing measurement or research plans, and reporting of key findings.

To succeed in this role, it is essential that you are comfortable self-directing against a roadmap of work, queuing up and actively managing your workload, and communicating timing and expectations to your team, your leadership, and your stakeholders.

Responsibilities

Design and develop customer-centric dashboards, reports, and ad-hoc analysis with an eye for designing a holistic program vs standalone reports
Partner with our data engineering and data warehousing team to manage new report requirements, builds, and maintenance
Leverage expertise in the customer data and analytics space to ensure we have a robust, comprehensive, and easily accessible collection of analytics reporting tools that bring forward meaningful and actionable insights to the org
Host and run weekly, monthly, and quarterly customer trends sessions with broader analytics and research team to determine narrative and overall data story throughout the year
Host planning sessions with digital product, customer analytics, and other groups in the org to understand customer analytics needs and priorities
Capture and organize work priorities into a rolling 3-4 month roadmap of work that is aligned to overall CS&A team goals
Create clear documentation of all program plans, including scope of work, timeline, and implications
Be a self-starter who is comfortable being a subject matter expert in various settings, socializing our approach to customer data and advocating for the work and its impact

Qualifications And Attributes

At least 4 years of experience working in business or marketing analytics
Proficiency in SQL or comparable query language
A body of work reflecting excellence and efficiency in data analysis, insights identification, data visualization, and data storytelling
Experience working with large datasets in a business environment and in close partnership with data engineering teams
Comfortable with quantitative VOC research data sets (e.g. survey data, reviews data) and have some experience with user research
Excellent communication skills, written and verbal, and an ability to get people excited about how data can help them be better, faster, smarter in their role
Business mindset + a high EQ that lets you put yourself in the shoes of our internal stakeholders and meet them where they are
Unphased by ambiguity and game to design something from scratch
A passion not just for data but for finding impactful and actionable insights
A habit of curiosity and kindness

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our YETIzens. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/dei.html

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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