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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is seeking an experienced technology content marketer with a specialization in SEO to plan and develop SEO-focused content for our core suite of CRM apps. In this role, the successful candidate will be responsible for content development—with a focus on SEO—execution, and maintenance for Salesforce. The role centers on our core topics of AI, Data, and CRM. Collaborating closely with the SEO team, this person will identify the most valuable keywords and devise a strategy to craft content around them, thereby attracting and engaging new audiences, and facilitating their progression to the next stage of the buying journey. The candidate will orchestrate the production process, aiding the team in generating compelling content, such as digital guides, articles, video scripts, and more. Using AI tools when needed, the individual's robust writing skills will ensure the content is both valuable and resonates on a human level. This position demands strong writing abilities, complemented by a blend of project management, marketing, and publishing skills. The ideal candidate will have a passion for technology and a comfort level with technical terminology. The ability to envision the larger picture, formulate strategies, and actualize them is essential. Attention to detail is also critical, whether it involves tagging content correctly in a content management system (CMS) or identifying typos. The role calls for a collaborative spirit, problem-solving capabilities, innovative thinking, and storytelling prowess, coupled with a proven grasp of user experience, search engine optimization (SEO), and analytics. You should have a track record of developing content marketing programs and the capacity to unite partners to bring projects to fruition.

Responsibilities

Content Creation: Writing and editing compelling content, applying AI as needed for speed but ensuring it is human. May also work on digital guides, blog posts, and more.
SEO: Working closely with our in-house SEO team, staying up to date on SEO best practices, and using them in your content.
Content Planning & Management: Develop, implement, and report on the content plan for Salesforce.
Collaboration: Work with cross-functional partners to publish, extend, and connect content across channels.
Project Management: Create and lead content project timelines, including the development of workback schedules and seeing those projects through to completion.
Reporting: Analyze content data to identify trends and make actionable optimizations to reach and exceed our goals.

Requirements

5+ years of experience in content marketing working across different content types and channels, with a specific emphasis on SEO. Other relevant experiences include blog articles, digital guides, research reports, SEO articles, thought leadership, video, podcast, and social media.
Stays abreast of the latest developments in AI and Data, with a keen understanding of key influencers and leaders in the field.
Possesses exceptional written communication skills, with a foundation in SEO insights that prioritize audience engagement.
Experienced in using a CMS for content planning and management.
Proficient with tools such as Optimizely and WordPress for content optimization and website management.
Comfortable using Google Slides and Google Sheets for presentations and data analysis.
Skilled in analyzing core content measurement metrics to advise content strategy and performance.
Equally passionate about the analytical review of content performance as in the creative process of content creation.
Outstanding organizational skills help you define and run multiple projects effectively.

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500.

For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.

For California-based roles, the base salary hiring range for this position is $150,300 to $225,500.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.