The VP of Public Product Positioning for Fixed Income works alongside the MD of Public Product Positioning, and the respective Heads of Client Marketing, to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage and measure the effectiveness of marketing activity in order to best position Nuveen for growth.

Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally in order to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management and investments in order to raise awareness of our products and meaningfully grow and retain assets.

Key Responsibilities and Duties

Develops and leads product-specific marketing plans and creates content across fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact and EM debt.
As a marketing lead and subject matter expert, oversees the creation and production of fixed income marketing collateral and product content that is aligned with business strategy and objectives.
Partners with key stakeholders across product, investments, global client group and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.
Develops and implements comprehensive marketing plans for new product launches, product actions and ongoing systematic campaigns including content strategy, creation, production and distribution through all marketing platforms.
Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned and owned marketing levers that can include digital, social, email, webinar, advertising, event and sales enablement, in close alignment with client marketing partners globally.
Collaborates with brand, design, content, events, social and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.
Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads and other sales-support materials and content.
Works with compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval.
Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.
Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.

Educational Requirements

University (Degree) Preferred

Work Experience

5+ Years Required; 7+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level
9IC

Required:

Related Skills

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-05-06

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at

www.Nuveen.com

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our

Benefits Summary

Equal Opportunity

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