What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.

What is this role?

AsGrowth Marketing Managerfor Cirkul, you will be responsible for Cirkul’s new customer acquisition program through digital channels primarily. Owning the full funnel of advertising to drive DTC customer growth and revenue will be your primary focus, through performance marketing tactics and strategies.

What does an average day look like?

Driving Results:

Work closely with Director of Growth to develop, execute, analyze, and optimize Cirkul’s performance marketing channels
Work with Growth Marketing Specialist to ensure flawless campaign execution and establish rubric for making intra-channel optimizations

Taking Ownership:

Own and manage digital performance marketing channels (Including but not limited to Meta, TikTok, Google Ads, Snap, Affiliate)

Making Decisions:

Lead channel strategy for account structure, audiences, creative, and ad formats in order to drive effective acquisition campaigns

Cultivating Relationships:

Collaborate with cross-channel teams (Brand, Creative, Influencer, Organic, Data, Email) to contribute to Cirkul’s holistic media mix strategy
Continue to grow relationships with advertising partners to gain early alpha and beta opportunities and ensure that Cirkul is using the latest technologies and strategies for efficient acquisition

Instilling Trust:

Maintain the Cirkul brand message across channels in a way that drives DTC revenue and new customer acquisition
Stay apprised to the latest digital marketing tools and technologies, and lead efforts to integrate innovation solutions to enhance our marketing efforts.

Customer Focus:

Think customer-first in advertising strategies to ensure a seamless experience from first purchase and beyond. Work closely with Customer Service to monitor customer feedback and adjust messaging accordingly.

What background should you have?

4-5 years of performance marketing background with a deep understanding of and direct response tactics and strategies for DTC brands
Hands-on experience in ads platforms such as Meta, TikTok, Google Ads
Ability to pull and analyze complex data using Excel and other analytics tools
Strong understanding of attribution, incrementality, and media mix optimization
Experience with brands that have an online DTC presence and a retail presence is a plus
History of success with creative problem solving and staying nimble in ever-changing environments
Strong knowledge of A/B testing best practices for advertising
Impeccable attention to detail
Strong written and verbal communication skills
Solution-oriented mindset

What do we offer?

Competitive salary based on experience and market
Generous benefits, 401k match, and PTO (even insurance for your fur babies!)
Employee discounts on Cirkul products
New corporate office space with great amenities
Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
A culture that rewards results

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Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law&EEO is the Law Supplement documents.